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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic
I’m pleased to report that the 70th Midwest Regional Broadcasters Clinic was a tremendous success. This annual event, a collaborative effort between the engineering teams of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association, attracted attendees from 36 states, Washington, D.C., and four countries, making it one of the most geographically diverse Clinics to…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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EAS test successful
The Nationwide Periodic Test of the Emergency Alert System was a success not only in Wisconsin, but nationwide. I only had a few issues in the state reported to me, and each of those was a station-level problem. After the test, I was on a call with the FCC, FEMA, and other State Emergency Committee…
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Dates set for 2024 Walker Broadcast Management Institute
The 25th Walker Broadcast Management Institute is set for April 23-25 on the UW-Madison campus. The 2024 Institute marks the first year of another 3-year cycle (although you may join the cycle at any time) and is designed for broadcast managers and those seeking or being prepared for broadcast management positions. The agenda for the…
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Weekly Radio Addresses discuss taxes, health care
This week’s Weekly Radio Addresses from Wisconsin’s Capitol discuss taxes and health care. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Republican radio address, GOP Sen. Julian Bradley slams Dem Gov. Tony Evers for the lack of middle class tax…
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Nominations open for WBA Hall of Fame, Local Broadcast Legends
Nominations are now open for the WBA Hall of Fame and the Local Broadcast Legends, and there are changes to the nomination process. The WBA Hall of Fame Committee will now require all Hall of Fame nominations to come from a WBA member station, a retired Wisconsin broadcaster, member of the Foundation Board, or Hall…
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Membership renewals in the mail, can be paid online
It’s WBA membership renewal time. When 2023 ends, so does your WBA membership. You should soon be receiving your 2024 WBA membership renewal notice in the mail. Sign up now and keep your membership in full force, without interruption, through 2024. I’m sure you’ll agree that membership in your WBA is a bargain. As an…
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Morgan Murphy general counsel to retire
After 45 years of service, Morgan Murphy Media general counsel Richard Burns will retire at the end of the year. Media attorney Jonathan Allen will assume the leadership role after decades of legal consulting work with MMM. “It’s been a tremendous honor and privilege to serve the Murphy family for nearly a half century,” Burns…
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Milwaukee Radio Group recognized for helping firefighters
Milwaukee Radio Group is being recognized for its efforts to help local firefighters. The Professional Fire Fighters of Wisconsin Charitable Foundation presented its annual media award to Milwaukee Radio Group for its “Answering the Call” campaign in support of first responders in southeast Wisconsin. The media award “recognizes a media organization that has shown strong…
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WBA awards entries are a winning investment
Your station is no doubt inundated with network ads touting the benefits of investing in various stocks, funds, or even gold. They all promise big returns and stability. Listeners respond to such ads because no one wants to feel they have not gotten the best value for their money. We don’t like to lose. For…
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Condensed Broadcasters Clinic moving to September in 2024
The award-winning Broadcasters Clinic is moving to new dates in 2024 and bringing more broadcast engineers to the event by consolidating the event’s schedule. The Broadcasters Clinic will be held Sept. 10-11 at the Madison Marriott West, with a reception on the evening of Sept. 9. Tuesday will feature two concurrent sessions, one focused on…
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Montoto to retake chair role on Dec. 1
WBA Board Chair Lupita Montoto from La Movida Radio in Madison will be re-seated as WBA Board Chair on Dec. 1 as part of a rescheduling of executive roles on the WBA Board. As part of the role change approved by the WBA Board, current chair Jan Wade served 12 months as chair from December…



















