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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Group of TV stations add sports events to statewide network
A group of Wisconsin TV stations making up the WIAA Statewide TV Network is expanding high school sports coverage. In addition to the boys and girls basketball tournament and boys and girls hockey championships, the stations will now also produce and broadcast high school championship games for football, boys and girls soccer, boys and girls…
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Brown inducted as SBE fellow
Woodward Radio Group Chief Engineer Steve Brown was recently inducted as a Fellow into the National Society of Broadcast Engineers. The recognition was held in September in Ohio. Brown has been with the same radio stations for 49 years. During his acceptance speech, Brown thanked the companies that have owned them and his coworkers past…
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Industry leaders bring expertise to Broadcasters Clinic
I am pleased to report that the 67th WBA Broadcasters Clinic was a success. The event was very well attended with attendees from at least 23 states, as well as Ontario, Nova Scotia, and Quebec. We also had an international visitor from the Republic of Georgia. He was a representative from the local SBE chapter there…
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Kay to lead listener engagement for WNWC
Life 102.5 (WNWC) in Madison has named Cristina Kay as Listener Engagement Director. Kay has been a part of the Life 102.5 team as a Listener Engagement Specialist. “Cristina has greatly increased the effectiveness of our social media efforts.” said Life 102.5 station manager Steve Young. “I’m excited she will now be directing all of…
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Weekly Radio Addresses discuss indigenous communities, women in sports
This week’s Weekly Radio Addresses from Wisconsin’s Capitol highlight indigenous communities and protecting women in sports. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Democratic radio address, Gov. Tony Evers highlights efforts to build strong relationships with Indigenous communities in…
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Zelich remembered as Wausau broadcasting legend
WSAW-TV broadcasting legend and WBA Hall of Fame inductee Mark Zelich, affectionately known by many as “Z,” has died at the age of 95. Zelich’s trademark “Courage” sign-off carried him through nearly 20 years as WSAU-TV’s sports anchor, which was the major part of his 43-year broadcast career. He began his career in 1951 with…
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Busse remembered for dedicated broadcasting career
Lifelong broadcaster and WBA Hall of Famer Larry Busse has died. He was 87. His broadcast career began in 1961 as farm director at WBAY-TV in Green Bay. In 1965, he joined the sales department of WLUK-TV in Green Bay, starting a 19-year tenure with the Post Corporation. During that time, he managed Post Corporation…
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Weekly Radio Addresses discuss inflation, diary farming
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are about inflation and dairy farming. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Republican radio address, Sen. Rachael Cabral-Guevara argues inflation is hurting Wisconsin families. The Appleton Republican slams Dem Gov.…
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Belky promoted to brand manager at WIFC-FM
Long-time radio veteran Paul Belky has been promoted to the position of brand manager at 95.5 WIFC in Wausau. Belky began with WIFC in 2002 as part time air talent, eventually moving full time to afternoon drive and assistant brand manager. He will continue to host his afternoon show. “Born and raised in central Wisconsin,…
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Broadcaster, educator, Hall of Famer Ruane Hill dies
Ruane Hill, 99, of Milwaukee, known for his 45-year career as a radio station manager and communications professor, died Friday. According to his obituary, Hill’s military service in WWII launched his career in radio and broadcasting. He went on to manage four radio stations around the country, including WUWM-FM in Milwaukee which he put on…
