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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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WBA program helps stations plan for crisis
Radio and TV stations throughout the state can take an easy step toward being prepared for an emergency by getting Broadcaster Emergency Personnel ID cards for engineering staff members. Many stations already participate in the Broadcaster Emergency Personnel ID program, but all WBA member stations are invited to participate. Broadcaster Emergency Personnel ID cards are…
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WBA staff celebrates anniversaries
Three WBA team members recently marked service anniversaries. Michelle Vetterkind, President and CEO28 years on Aug. 28 Liz Boyd, NCSA/PEP Coordinator18 years on July 19 Kyle Geissler, Vice President6 years on Sept. 5 Congratulations and thank you for your service to the WBA.
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Employees buy Black River Falls radio stations
A family-owned pair of radio stations in Black River Falls is being sold to some employees. WWIS Radio was owned by the Bob Smith family for more than 55 years. Bob’s son, Dan, who took ownership in 2019, is selling the stations to G&G Media Services, which consists of Mary and Tom Gerdes and Robert…
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Vetterkind extends contract with WBA
WBA President and CEO Michelle Vetterkind has signed a new contract to continue leading the WBA for another four years. WBA Board Chair Jan Wade made the announcement. “The WBA Executive Committee is delighted to renew Michelle’s contract,” Wade said. “We look forward to benefitting from Michelle’s valued and outstanding leadership for years to come.”…
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Weekly Radio Addresses focused on election official, workforce development
This week’s Weekly Radio Addresses from Wisconsin’s Capitol address a vote to remove an election official and workforce development initiatives. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Republican address, Sen. Cory Tomczyk defends the state Senate’s vote to remove…
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WBA Awards Gala going ‘vintage’
Hopefully everyone enjoyed some fun in the sun this summer! Now it’s time to fall into a new season…award season. The best season of all! Start gathering all your best work from this past year and submit your entries for the WBA 2023 Awards for Excellence! This competition offers recognition with and of your peers,…
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Morgan Murphy Media buying TV, radio stations in Michigan
Morgan Murphy Media, headquartered in Madison, is buying three TV stations and five radio stations in northern Michigan and the Upper Peninsula from the Marks Media Group. “For more than 100 years and through four generations, our company has been committed to small market journalism and community service,” said MMM executive vice president and chief…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers two $2,500 scholarships and two $1,500 scholarships. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships. Students who have completed at…
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Midwest broadcast associations visit Wisconsin
Your WBA was honored to recently host a gathering of state broadcasters association executives from states across the upper Midwest. Representatives from 11 other states visited Madison for three days of meetings and enjoying the city. These gatherings are always tremendously useful events for your WBA to learn from how other state broadcaster associations serve…
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Washington to join Morgan Murphy Media as coach, mentor
Toya Washington is joining Morgan Murphy Media to coach and mentor anchors and reporters across the company. For Washington, this is a return to Morgan Murphy Media after interning, reporting and anchoring at WISC-TV in Madison from 1997-2002. For the past 20 years, she’s been a fixture on Milwaukee newscasts before stepping back for more…



















