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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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NRG Media welcomes new GSM in Wausau, Stevens Point
NRG Media has hired Rhonda Guenther as general sales manager for its four-station cluster in Wausau/Stevens Point. Guenther was most recently with Mid-West Family Broadcasting in Eau Claire market for the last 15 years. “I’m very excited to join NRG as the General Sales Manager, working with the incredible Wausau/Stevens Point Team,” Guenther said. General…
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Dallas morning show host coming to Milwaukee
Radio show host DeDe McGuire is joining Jammin’ 98.3 (WJMR-FM) as morning host starting July 30. “DeDe in the Morning” will air weekday mornings from 5-10 a.m. and on Saturdays from 6-10 a.m. “My show is unique because it offers more of the female perspective with female hosts in the driver and passenger seats,” McGuire…
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Station raises more than $160K after gas leak explosion
Madison TV station WISC-TV News 3 raised $163,517 through a one-day telethon for disaster relief aimed at helping residents and businesses of Sun Prairie recover after a July 10 gas leak explosion. One week after the explosion that killed Sun Prairie Fire Department Capt. Cory Barr and injured others, the station hosted an 18-hour telethon…
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WKTI named Marconi finalist
Milwaukee radio station WKTI-FM is one of five finalists for the Large market Radio Station of the Year Marconi Award. The other finalists are KXL-FM in Portland, Oregon, WDBO-FM in Orlando, Florida, WDUV-FM in St. Petersburg, Florida, and WSOC-FM in Charlotte, North Carolina. “This represents the the KTI vision coming to life: A real, live,…
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‘Mac the Mailman’ remembered in new video
Television personality Ward Chase, better known to many as “Mac the Mailman” is being remembered in a video posted to the Wisconsin Broadcasting Museum. Chase began his broadcasting career in 1949 at WBAY radio in Green Bay and four years later joined WBAY-TV when it went on the air. In 1956 he moved to Milwaukee…
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Carpenter named news director at WAOW-TV
Kevin Carpenter has been named news director at WAOW-TV in Wausau. Carpenter comes from WLS-TV in Chicago where he was director of digital operations for the last 16 years. Carpenter earned a master’s degree in broadcast journalism from Northwestern University before serving as a reporter in Plattsburgh, New York, Burlington,… – MORE –
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Madison station celebrates news website’s 20th year
WISC-TV in Madison is celebrating the 20th anniversary of its news website. Channel3000.com went online July 13, 1998 after its digital project called “In Touch,” which was Madison’s first television website. The station partnered with Internet Broadcasting Systems to launch Channel 3000. IBS is now a part of Nexstar-owned Lakana…. – MORE –
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Madison station to broadcast gubernatorial primary candidate forum
WORT 89.9 FM, Isthmus, The Progressive magazine, and the Madison Public Library are sponsoring a candidate forum for all Democratic candidates for the Wisconsin gubernatorial primary. The debate will be held Aug. 8 on the third floor of Madison Central Library. A candidate meet and greet begins at 6:30 and the broadcast runs from 7-8:30…
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County radio PD loses battle with cancer
A county radio program director with a history of working in Wisconsin has died after a six-year battle with cancer. Mark Grantin died Wednesday night. His last eight years he worked at Scripps-owned KTTS in Springfield, Missouri. Grantin’s career also took him to WBUL in Lexington, Kentucky, WWQM and WHIT in Madison, and WAKX in…
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Coalition pushing for full repeal of personal property tax
The WBA, as a member of the Coalition to Repeal Wisconsin’s Personal Property Tax, successfully advocated for a $75 million reduction in the personal property tax last session. WBA President and CEO Michelle Vetterkind twice testified to legislative committees on behalf of broadcasters, arguing that the personal property tax is a burden to broadcasters, who…
