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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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YP Corner: Producers: The newsroom MVP
No little kid ever says, “When I grow up I want to be a producer!” Kids only dream about being on TV, right? The same can sometimes go for those first beginning their broadcast news career. Maria Szatkowski shares how wearing multiple hats at her first station gave her the edge to land a job…
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WBA program helps stations plan for crisis
Radio and TV stations throughout the state can take an easy step toward being prepared for an emergency by getting Broadcaster Emergency Personnel ID cards for engineering staff members. Many stations already participate in the Broadcaster Emergency Personnel ID program, but all WBA member stations are invited to participate. Broadcaster Emergency Personnel ID cards are…
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Webinar recordings available now
Recordings of two webinars held last week are now available for members to view. A link to the webinar with David Oxenford about preparing for license renewal can be found here. A link to the webinar with Don Backus about saving on transmitter costs can be found here. These and many other archived webinars are…
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Stations gather school supplies for thousands of children
Milwaukee TV station WISN-TV and radio station WKLH-FM raised more than $46,000 for classroom supplies during the seventh annual “Class Act School Supply Drive.” The stations teamed up with the Salvation Army to host a phone bank Wednesday and dedicated airtime to raise money and fill a school bus with backpacks, notebooks and other needed…
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WBA moves to new member app
The WBA has a new member app to more closely integrate member services. The new app is available now and includes: –Member directory –News headlines –Job postings –Podcast directory –Other WBA resources This is a fairly new app from our database vendor and we expect many new features to be added in the near future.…
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Fellowship available for Broadcasters Clinic attendees
A fellowship is available to cover expenses for attendees of the Broadcasters Clinic. The Don Borchert Fellowship honors the founder of the Broadcasters Clinic conference and provides all expenses to attend the Clinic in Madison Oct. 15-17. The application is available here. This fellowship program is possible through the financial support of all four Wisconsin…
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Directory shares podcasts from Wisconsin broadcasters
A new directory on the WBA website catalogs podcasts published by Wisconsin’s radio and TV stations. More radio and TV stations are podcasting their programs and exclusive content to reach the podcasting audience. The directory can be found here and it’s linked in the “For the Public” section of the navigation on the WBA website.…
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Janesville radio deal closes
The sale of two Janesville radio stations is complete. Bliss Communications announced in June that it would sell its two Janesville radio stations (WCLO-AM/WJVL-FM) to Ben Thompson, CEO of Big Radio. The sale closed this week. WCLO-AM began broadcasting in 1930 and was the first radio station operated by the Bliss family. WJVL-FM began broadcasting…
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2019 Broadcasters Clinic dedicated to Gary Mach
The 2019 Broadcasters Clinic will be dedicated to Gary Mach, who dedicated 35 years of service to the Broadcasters Clinic Committee. The 2019 Clinic will be his last Clinic on the committee. Mach’s career spans nearly six decades and has put him in every level of support from staff engineer to corporate engineer. He successfully…
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Sparta GM dies at age 57
Sparta-Tomah Broadcasting General Manager William Hoffman died Wednesday. He was 57. During his eleven years with the company he helped guide WCOW to five CMA and three ACM nominations as well as being named “Station of The Year” by the Wisconsin Broadcasters Association in 2015 and 2016. A funeral will be held at 11:30…
