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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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WTMJ extends partnership with Milwaukee Brewers
WTMJ-AM and the Milwaukee Brewers have extended their radio rights agreement with a multi-year extension, according to the Brewers and Good Karma Brands, which owns and operates WTMJ. “The Brewers and WTMJ have one of the longest partnerships in Major League Baseball and we are mutually committed to delivering exceptional programming and content,” Rick Schlesinger,…
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Dori Zori named APD for Radio Milwaukee
Dori Zori has been named assistant program director for Radio Milwaukee (WYMS-FM). Zori will continue to host the station’s 6 a.m. – 10 a.m. weekday morning show, which she has helmed since 2012. “Dori’s 20-plus years in non-commercial radio makes her the perfect fit for the role,” Program Director Jordan Lee said. “Dori will also…
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Support WBA Foundation’s new celebrity golf outing
The WBA Foundation is planning its first ever WBA Celebrity Golf Outing. Mark your calendars for Aug. 4, 2020 and plan to join us at SentryWorld Golf Course in Stevens Point. SentryWorld was recently ranked the number 34 best public course in America! A committee of WBA members has been working the past few months…
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Theme set, fees to increase for WBA Awards
Are you ready for an evening in Paris? That’s the theme for the 2020 WBA Awards Gala as decided by the WBA Awards Committee. The committee also approved fee increases for the 2019 Awards competition. The new fees are: Radio: $35/entry TV: $45/entry LPFM: $20/entry Other changes to the awards categories were also approved at…
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Hodges to lead stations in Bemidji
James Hodges has accepted the position of General Manager and Sales Manager for Hubbard Broadcasting‘s five station radio cluster in Bemidji, Minnesota (Paul Bunyan Broadcasting). One of the stations, KB 101, has won six NAB Crystal Awards and its morning host, Todd Haugen, has been a top five nominee finalist for a Marconi Award twice.…
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WBA website launches new member service, directories
The WBA website has launched a new member login to give members access to more member information, including a new member directory, and set the stage for future enhancements. There are now new public and member-only directories on the WBA website. The public “Find a Station” feature will be updated live and always up-to-date. As…
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President’s Column: FCC visits Wisconsin
Representatives of the FCC’s Consumer Affairs and Outreach Division visited Wisconsin in June as part of a two-state swing through the Midwest to talk to residents about consumer issues. WBA was represented at all the public meetings and local broadcasters promoted and attended the visits. Nelson family announces new scholarship The family of newly inducted…
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Broadcasters emphasize importance of local elections
It seems strange to be writing about voting and elections in the off-year of the election cycle. If it were an election year, politics would occupy much of our conversations, commercial time, and news content. State and federal elections are generally good for the broadcast industry, both in advertising revenue and news interest. Pundits would…
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WXRO switches to Hot AC format
WXRO-FM in Beaver Dam is switching formats to Hot AC. 95X will continue its morning show with Rick Armon, Sheri Sackett, and Thomas Rehfeldt. “The Barn Show” will move to WXRO sister station WBEV-AM.



















