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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Listeners generate thousands of Legos for pediatric patients
Madison radio station Life 102.5 (WNWC) generated 2,235 Lego sets for patients at American Family Children’s Hospital during a two week campaign seeking donations from listeners. “On behalf of the Child Life department and the American Family Children’s Hospital, I want to share our heartfelt thanks to Life 102.5 and the community of listeners who…
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Professionals to meet with broadcasting students at Student Seminar
The WBA Student Seminar, coming up March 6, will include small group meetings between broadcasting students and professionals from across the state. You can read more about and register for the Student Seminar and here. Today we’re sharing the list of professionals who will be on hand to meet with students on March 6: Bridgit…
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Stations’ effort supports low-income residents
A group of radio stations in northern Wisconsin raised money during the holiday season for a non-profit helping low-income residents in Ashland and Bayfield counties. Heartland Communications teamed up with Coffey Oil to sponsor Magic Stocking in support of the BRICK Ministries. Magic Stockings were placed in select area businesses between Thanksgiving and New Year’s…
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Wagner retires after 32 years in local radio
A member of the WBA’s Local Broadcast Legends is retiring after 32 years serving listeners and businesses in northern Wisconsin. Jeff Wagner from Heartland Communications Group will retire in April. He was named a WBA Local Broadcast Legend in 2018. “Jeff Wagner is the most respected Senior Statesman and leader in the radio broadcasting industry…
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Rompa to retire after 32 years at WBAY-TV
WBAY-TV anchor Kevin Rompa announced his retirement Friday after 32 years on the air in the Green Bay market. “I arrived here back in 1989 to become Green Bay’s very first morning show anchor and I never left. In fact, in the 32 years I’ve been here, I’ve never even sent out a resume or…
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Radio veterans resurrect student radio station online
A legendary student run radio station on the UW-Madison campus is back on the air as an online station championed by a group of radio veterans with a love for the former station. WLHA first went on the air in 1952 as WMHA broadcasting out of one of the Lakeshore area residence halls. It was…
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Do’s and Don’ts of COVID vaccine coverage
It goes without saying that we are in unprecedented times. Navigating COVID coverage is a new experience for all of us in news and the need for quality journalism is great. In a recently published article from RTDNA titled Do’s and Don’ts of COVID vaccine coverage, experts offer their advice on how to get the…
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Langbehn marks 30 years at WAOW-TV
Melissa Langbehn is marking 30 years on the air at WAOW-TV in Wausau and the station is marking the anniversary Friday. Langbehn joined the station in 1991. She is the lead anchor at News 9, anchoring the 5 p.m. news and co-anchoring the 6 p.m. news. As a reporter, she continues to discover and share…
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Weekly Radio Addresses highlight priorities for state budget
This week’s Weekly Radio Addresses from Wisconsin’s Capitol talk about proposals for the next state budget. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Gov. Tony Evers in this week’s Dem radio address touted his “Badger Bounceback” plan meant to help state residents…
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NAB President at speak at WBA Summer Conference
The President and CEO of the National Association of Broadcasters is coming to the WBA Summer Conference in August. Sen. Gordon Smith will be the keynote speaker on Aug. 26, the second day of the conference at the Blue Harbor Resort in Sheboygan. Sue Keenom, Senior Vice President, State, International, and Board Relations for NAB, will be…



















