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WBA Awards for Excellence contest opens for entries
You can start submitting your award-winning entries for the WBA Awards for Excellence RIGHT NOW! and if you’re looking to get starlight to submitting entries…here’s the The submission deadline is Jan. 9 at 4 p.m. CT. Your WBA Awards Committee…
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2025 WBA Hall of Fame Show available now
A half-hour program highlighting four 2025 WBA Hall of Fame inductees is available to view online and available for stations to air. This show features Denise Callaway, Bill Hubbard, Mark Zoromski, and Paul Braun. The show is available to all…
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YP of the Month is ‘unsung hero’ for station group
An announcer and producer at Woodward Community Media in Appleton, Zach Zelinski, is the WBA Young Professional of the Month for the month of November. The WBA Young Professional of the Month is a nominee for the WBA Young Professional…
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Guard presents WBA with commemorative coin
WBA President & CEO Michelle Vetterkind on Oct. 24 visited with our longtime partners and friends at the Wisconsin National Guard, including Maj. Gen. Matt Strub and Brig. Gen. Brion Aderman. During the visit, Vetterkind was honored to receive a…
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Nominations open for WBA Hall of Fame, Local Broadcast Legends
Nominations are now open for the WBA Hall of Fame and the Local Broadcast Legends. The WBA Hall of Fame Committee made a number of changes to the process starting with the 2025 cycle: Nominations for both recognitions must be…
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Broadcast selling during a pandemic
If you’re a veteran broadcast seller, you already know sales is hard but also incredibly rewarding work. If you’re a new young professional in broadcast selling, you probably think selling is nearly impossible even in perfect conditions. Enter pandemic here….
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WBA awards competition begins today
Competition for the 2020 WBA Awards for Excellence begins today. Stations can now submit award entries through BetterBNC. All entries must be submitted by Jan. 6, 2021 at 6 p.m. CT. Take note of the new deadline time, which is…
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Winnekins named National Farm Broadcaster of the Year
Durand broadcaster Brian Winnekins is being recognized by the National Association of Farm Broadcasters as the 2020 Farm Broadcaster of the year. Winnekins was awarded Friday during a virtual NAFB convention. The award, established in 1969, recognizes individuals who have…
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Want to anchor? Now is your chance
I’ve worked a WSAW-TV for nearly 13 years. In that time I’ve done just about every job in the newsroom—on air and behind the scenes. I’ve never been a fulltime anchor or reporter, but have anchored and reported on holidays….
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Weekly Radio Addresses focused on response to pandemic
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are focused on the state’s response to the COVID-19 pandemic. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Speaker Robin…
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The verbal fire drill
There is no feeling worse than being unprepared. In broadcasting, preparation is everything. I remember the first time I filled in at the assignment desk. I’d been at the station about two years, but had really never the been the…
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Walker Broadcast Management Institute delayed to 2022
The Walker Broadcast Management Institute scheduled for April 2021 will be postponed to April 2022. The WBA Foundation Board voted unanimously to again delay the three-day session because of the ongoing pandemic. The Institute is hosted on the University of…
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How to avoid hurtful words during interviews with special needs families
In TV news, a fair amount of stories we cover include people with disabilities. Their stories shed light on medical advancements, their spirits are uplifting, and most often, sharing their story with a local audience can help generate much-needed financial…
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Weekly Radio Addresses honor veterans, ask Wisconsinites to stay home
This week’s Weekly Radio Addresses from Wisconsin’s Capitol take time to recognize veterans and focus on the pandemic crisis in the state. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from…
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PBS Wisconsin to premiere documentary on Hall of Famer Nancy Zieman
An educator, entrepreneur, trailblazer, and WBA Hall of Fame inductee, Nancy Zieman hosted Sewing With Nancy on public television stations for more than 30 years. Now, an all-new documentary tells the story of Nancy’s life through her own words and the reflections of…
