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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Radio Milwaukee announces name, menu for new café
Radio Milwaukee (WYMS-FM 88.9) revealed the name and menu for its new “sound café” at a community reception on Wednesday. The new space for creativity, collaboration and community will be called Deadwax and will feature an eclectic, ever-changing food and beverage program. “Deadwax is a term for the space on a record after the last track and before the label,”…
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More than $256K raised for families affected by Waukesha parade tragedy
Communities across southeastern Wisconsin have come together to help those affected by the incident that occurred at the Waukesha Christmas Parade. Following a donation effort hosted by Milwaukee TV station WISN 12, $256,198 was raised to benefit the families impacted by the Waukesha tragedy. “What happened in Waukesha affected the lives of so many, and…
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WBA awards competition begins today
Competition for the 2021 WBA Awards for Excellence begins today. Stations can now submit award entries through BetterBNC. All entries must be submitted by Jan. 12, 2022 at 6 p.m. CT. For more on this and the other changes in this year’s program, check out this article from the WBA Awards Committee. You can find more details…
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TV station’s food drive raises more than $141K for local families
The ‘Food For Families Drive,’ organized by WISN 12 in Milwaukee and Hunger Task Force, has raised $141,633. The campaign, which has occurred annually for the last 10 years, ensures that families across southeastern Wisconsin have healthy meals for the holiday season. “This is a difficult time for many, so it’s really inspiring to see…
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Weekly Radio Addresses encourage local shopping, grieving for Waukesha
This week’s Weekly Radio Addresses from Wisconsin’s Capitol ask Wisconsinites to consider shopping local this holiday season and also address the tragedy in Waukesha. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Democratic radio address, Gov. Tony Evers wished Wisconsinites…
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La Crosse TV station makes food bank donation
La Crosse TV station WLAX-TV is donating $5,000 to The Hunger Task Force of La Crosse through the Nexstar Media Charitable Foundation. For 23 years, The Hunger Task Force has provided a safety net of emergency food to a network of local food pantries and meal programs serving western Wisconsin. It is the only free…
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Good Karma Brands announces nominees for 10th annual Wisconsin Sports Awards televised event: History Made
Good Karma Brands is announcing the 10th annual Wisconsin Sports Awards: History Made, a televised event hosted by ESPN Milwaukee morning show host and national ESPN reporter, Jen Lada. The event recognizes and celebrates high school, collegiate, and professional athletes across the state of Wisconsin. Fans can expect to watch captivating storytelling, interviews, and more…
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Weekly Radio Addresses focused on workforce
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are all about Wisconsin’s workforce. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Republican radio address, Rep. Warren Petryk, R-Town of Washington, highlighted National Youth Apprenticeship Week. “The youth apprenticeship program began…
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Jimenez to lead sales effort at NRG Media cluster
Phil Jimenez is the new sales managers at the NRG Media four-station cluster in Wausau/Stevens Point. “I am thrilled to be joining the strong and successful team at NRG Media – Wausau/Stevens Point!” Jimenez said. “I look forward to assisting in the continued success of our stations to deliver great local radio, measurable results for…
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Garcia to lead WDJT-TV newsroom
Milwaukee television news veteran Jessie Garcia is joining CBS 58 (WDJT-TV) as news director. Garcia will lead all news programming efforts on television and digital platforms for CBS 58, WMLW “The M” and Telemundo Wisconsin. She joins CBS 58 from WTMJ-TV where she most recently served as the editorial director. In her more than 25-year…
