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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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WLUK-TV food drive generates 20K pounds of food
FOX 11 (WLUK-TV) in Green Bay teamed up with area food pantries to help fight hunger. “FOX 11 Food Project: Northeast Wisconsin Gives Thanks” helped bring in 20,295 pounds of food among three area food pantries, along with $4,405 in cash donations. “We are so thankful to all those who stopped by and donated food…
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Weekly Radio Addresses honor veterans
This week’s Weekly Radio Addresses from Wisconsin’s Capitol honor veterans in recognition of Veterans Day. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Democratic radio address, Gov. Tony Evers and his administration recognized Veterans Day and expressed their commitment to…
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Wisconsin Public Radio shares stories of the state’s military community
One night in December 2004, Yauo Yang of Merrill was on patrol in Samarra, Iraq with the U.S. Army when a giant IED detonated. The sheer terror of the moment caused him to make a promise to God, should he make it home alive. Retired Legal Chief Lorrie McNeal Saylor of Kenosha enlisted in the…
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Vitrano moving to morning radio host
Newsradio 620 WTMJ is excited to name Vince Vitrano, longtime morning news anchor at TMJ4 News, as the new host of “Wisconsin’s Morning News,” replacing Gene Mueller, who announced his retirement after 44 years in Milwaukee radio. Mueller will retire in February 2022 as Vitrano segues into the role. For Vitrano, the move to 620…
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The Family Radio Network names new CEO
Zach Cochran has been named chief executive officer of The Family Radio Network, Inc. Cochran is a Christian music radio industry veteran having served for the last 18 years at WayFM Colorado in both local and regional management roles. He was chosen after a national search and selection process. “We are excited to announce Zach as…
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Geiger joins Young Professional Committee
Natasha Geiger from WFRV-TV is joining the WBA Young Professionals Committee. Geiger was born and raised in northeast Wisconsin, graduating from St. Norbert College in 2016 and started at WFRV Local 5 in Green Bay as a news producer in 2017. After three years as a producer, she was promoted to digital content director where…
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New WBA member benefit boosts trust in your website
Your WBA is now a member of JournalList. As a member of JournalList, your WBA represents a network of trusted publishers in Wisconsin. JournalList uses your membership in the WBA as a signal of trust to give your websites a boost of credibility with search engines. Working with JournalList, your WBA recently published a list…
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Manitowoc radio icon Bob Irish dies
A local radio icon in Manitowoc has died. Bob Irish, 85, was the voice of Cub Radio (WCUB) for many years, as he welcomed listeners to a new day, nearly every day. He died Sunday. After his education, he started his broadcasting career at WSHE radio in Sheboygan. In 1957, he moved to Manitowoc to…
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Weekly Radio Addresses talk about paper mills, redistricting
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are focused on paper mills and redistricting. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s GOP radio address, state Rep. Scott Krug, R-Nekoosa, discussed the importance of his bill to aid two…
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Planting seeds for future broadcasters
I spent years in sales, reminding our sellers that we are simply farmers planting seeds. It’s an obvious metaphor for connecting with a new business and working to cultivate the relationship into a healthy client. Without good farmers, seeds don’t always grow. I told our sellers if they stop planting seeds every day and take…
