Social & Digital Archive

One of the lasting impacts of the pandemic is the shift in the way Americans live their lives. “Work from home” used to be a perk companies offered on occasion to their employees. Today, it’s almost an expectation. The result…

One of the more perplexing aspects of the COVID-19 pandemic is the fact that as we recover from it, there’s no clear finish line. How will we know when it’s really over? No lifeguard will blow a whistle to give…

In January, my routine changed. Instead of getting away from the cold of the Midwest and boarding a Delta flight to Las Vegas right after the new year for CES – formerly known as the Consumer Electronic Show – I…

Since March, has there been anything in our lives that passes for “normal?” The onslaught of COVID-19 has upended everything – the way we comport ourselves in public, family gatherings, our work lives, the way we educate our kids, and…

No business category (except for possibly airlines) has felt the effects of the COVID-19 pandemic like broadcasters. As entire communities shut down, ad budgets disintegrated, virtually overnight. Many of us have lived through economic downturns and thought the Great Recession…

You may have unanswered questions regarding how to grow your digital results following the uncertainty of 2020. SoCast assembled a panel of experts in the radio industry to give you the answers you need to accelerate your digital growth. The…

The ongoing COVID-19 crisis has affected all aspects of Americans’ lives, from the way they shop, to how they are working (or not), to how they consume media. And since mid-March, when the pandemic first took hold, it seems every…

When the impact of the pandemic began to hit around mid-March, broadcasters got hit hard by cancellations, as their clients shut down their businesses. Bills stopped being paid as everyone struggled to try to figure out what it meant. A…