Revenue growth comes through digital expansion
In 2025, local business investment in digital marketing is accelerating at an unprecedented pace. According to eMarketer, traditional linear TV advertising is expected to shrink by $4 billion between now and 2027. Meanwhile, Kagan forecasts a 3 percent decline in…
Major AI events in 2024 affect Midwest broadcasters
The past year has been marked by rapid advancements in AI, presenting both opportunities and challenges for broadcasters around the country. As AI technologies evolve, they are reshaping content creation, audience engagement, and operational efficiency. Here’s a look at the…
New AI platforms hint at future directions
This fall we’re starting to see the release of many of the AI tools that have been teased all year. Meta.AI, created by the parent company of Facebook and Instagram, has upgraded its engine and offers robust text and image…
AI training is a must for broadcasters
Recent research indicates employees are rapidly adopting artificial intelligence (AI) technologies across media-related industries. A comprehensive study by the University of Chicago, surveying 100,000 workers across various sectors, revealed that journalists and marketers are among the top three professions most…
Know the “3 Cs” when it comes to AI at your station
It’s been a year since the “AI Ashley” headlines crossed-over from the broadcasting trade magazines to the mainstream press. Stories on the first AI-DJ appeared in publications ranging from local newspapers to Fox Business. “AI Ashley” is the voice of…
Setting policy key to using AI at your station
As Jacobs Media’s Director of Digital Revenue and AI, I’ll be popping up in this newsletter often. My mission is to demystify AI for you. I want to show you how it can supercharge what broadcasters do and guide you…
AI brings mixed bag of highs and lows
As the new Director of Digital Revenue and AI for Jacobs Media, I’m going to be a regular contributor to this newsletter. My goal is to help clear the fog about AI to help broadcasters better understand how to use…
2023 – The Year of the Rocket Ship or The Tortoise?
As we come to the end of another interesting, yet challenging year for broadcasters, we are constantly asked to try to put things in perspective. Unlike many years, 2023 had two main themes. One was like a rocket ship, potentially…
Leverage strengths to find new digital revenue
In the 2023 media landscape, it’s not enough for broadcasters to be just broadcasters anymore. The most successful companies in the industry are reaching beyond their airwaves to find other ways to convert their highly valuable audiences into other businesses….
