Show us how you support your community
The WBA wants to promote our local broadcasters and let our elected leaders know of all the work you do to support your communities. We use your stories on our website and in our newsletter and we post them to…
Why CES is important to all broadcasters
This January, Fred and I started our year in Las Vegas, attending our eighth Consumer Electronics Show. It’s not the easiest way to start the year – when you bring close to 180,000 people into a city, everything becomes challenging….
Google News Labs Training coming to UW-Madison
Journalists, students and educators are invited to join a free training hosted by Google News Labs in the UW-Madison School of Journalism and Mass Communication Friday, Feb. 10. Trainers will cover a range of tools useful in reporting and other…
Podcast explores technology and broadcasting
A podcast produced by Jacobs Media highlights what they found for broadcasters while visiting CES in Las Vegas. CES is North America’s largest trade show, with over 3,800 exhibitors and 170,000 attendees. Every year, companies debut new technological innovations here….
What Is Your Audience Doing When They’re Not Using Your Station?
Whether you’re in radio or television, there’s no question that new technology, gadgets, and consumer behavior are going through rapid changes that affect the future of your business. In radio, competitors like Pandora and Spotify, and the challenges of access…
Understanding new forms of media
Terry StevensonSeehafer Broadcasting Corp. The advertising industry is constantly changing with new forms of media and opportunities to reach audiences coming onto the scene all the time. As advertising executives, we need to be consistently staying up to date with…
It’s time to go all-in on digital revenue
By Paul Jacobs It seems that virtually every day someone writes a blog post or gives a speech outlining what radio and television need to do to ward off threats (including yours truly) that are off on the horizon. Traditional…
What’s going on with Twitter?
By Kyle GeisslerWBA Director of Communications Even if you don’t use Twitter, you’ve probably noticed that Twitter is in the news a lot lately. What does the Twitter news about layoffs for broadcasters? Twitter isn’t going anywhere….for now. They tried to…
Less Than Surprising Social News
Did you know that the most recent presidential debate was the most tweeted in history? Should we be surprised by this? I’ve failed to understand the point of articles like these. Social media is adding users every day. Some faster…
