Why Twitter?
When explaining social media to someone who’s new to it, the explanation about the importance of engagement and referrals typically results in this question: Why are we bothering with Twitter? Facebook is where most of the engagement and referral traffic…
Animated GIFs
Photos are powerful. In fact, I will soon make my case that photos can sometimes be more powerful than videos. Stay tuned for that. But then there are animated GIFs. Early in the life of the Internet they had a…

