-
Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
-
WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
-
YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
-
Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
-
WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
-
Video: Seth Resler on Podcasting
How can broadcasters use podcasting to expand their audience? This is the topic of the most recent video in a series produced through a WBA partnership with Jacobs Media. The series is aimed at helping stations build their digital strategies. The eighth video in the series titled “Podcasting” is available now in the WBA website’s…
-
Youth Apprenticeship Program available to help broadcasters
Recently, I was named to the Business, Marketing and Information Technology (BM&IT) Advisory Council through the Department of Public Instruction. The purposes of the council are to promote the recognition of BM&IT coursework as students transition to Wisconsin colleges and universities, support work-based learning as an integral part of the business and marketing education curriculum,…
-
Campus broadcasts add live closed captioning
This past summer, the staff at UWW-TV (UW-Whitewater) was busy seeking answers to the question of how to provide real-time closed captioning services for events broadcast on the campus cable television channel. Many state schools broadcast live sporting events like football and basketball, along with commencement ceremonies and newscasts, while experiencing the need to seek…
-
Be ‘on guard’ against threats to media freedoms
A few years ago, and ironically just days before Independence Day, some members of our state legislature tried to quietly dismantle Wisconsin’s open records laws, hoping to restrict the public’s access to the inner workings of our elected officials — our government. Fortunately, broadcasters and other news media made enough noise on the air, online,…
-
Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers two $2,000 scholarships and two $1,000 scholarships. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application is available on the WBA website. Students who have completed at least one-half of their degree or…
-
Pedersen to join WISN-TV morning show
WISN-TV’s Adrienne Pedersen is moving from weekend evening anchor to WISN 12 News This Morning. She will be co-anchoring with Sheldon Dutes . His co-anchor, Melinda Davenport, is leaving the morning show to launch WISN 12 news at 11:00 a.m. starting Sept. 10. “Adrienne is well-known to our viewers from… – MORE –
-
EEO credit available by supporting WBA Foundation Scholarship
Your WBA can help you earn non-job vacancy specific menu option initiative credits for EEO compliance through support of WBA Foundation scholarships. The scholarships are offered to worthy students on an annual basis. The application process is currently underway with a deadline of Oct. 12. To obtain one full “Menu Option Initiative” credit per two…
-
Stations raise $66,000 to buy supplies for students
A TV and radio station in Milwaukee helped residents raise more than $66,000 to provide students in Milwaukee County with classroom supplies ahead of the start of the school year. This is the sixth year for WISN-TV’s “Class Act School Supply Drive.” WISN-TV hosted a phone bank Aug. 21-22 and dedicated significant airtime reaching out…
-
Langmyer leaving WTMJ-AM/WKTI-FM, Wexler to take over
Tom Langmyer will leaving WTMJ-AM/WKTI-FM when the E.W. Scripps stations are sold to Good Karma Broadcasting this fall. Scripps market manager Steve Wexler will take over leadership of the stations when Good Karma closes on the sale. Langmyer was at the stations for five years and oversaw a format change on WKTI and put an…
-
Rose to lead WISN-TV investigative unit
Veteran investigative journalist Derrick Rose is coming to Milwaukee to lead the WISN-TV investigative unit “12 News Investigates.” Rose’s focus is to uncover and expose corruption, crimes, wrongdoing, and hold public officials accountable. The introduction of Rose follows the retirement of WISN 12 News veteran journalist Colleen Henry in late… – MORE –
