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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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WBA program helps stations plan for crisis
Radio and TV stations throughout the state can take an easy step toward being prepared for an emergency by getting Broadcaster Emergency Personnel ID cards for engineering staff members. Many stations already participate in the Broadcaster Emergency Personnel ID program, but all WBA member stations are invited to participate. Broadcaster Emergency Personnel ID cards are…
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WBA staff celebrates anniversaries
Three WBA staff members marked work anniversaries in July and August. Michelle Vetterkind, President and CEO 23 years on August 28 Linda Baun, Vice President 12 years on July 17 Liz Boyd, NCSA/PEP Coordinator 13 years on July 19 Congratulations and thank you for your service to the WBA.
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Sports talk host struck by lightning
Wisconsin sports talk host Bill Michaels was injured when a bolt of lightning struck a table he was sitting at during a broadcast. Michaels’s show, “The Bill Michaels Show” is based at WSSP-FM (105.7 The Fan). He was hosting his show Thursday morning from a golf event in Eau Claire when he was struck. According…
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Column: Why can’t we sell digital?
I spend a lot of my time on the road visiting with sales staffs and their management teams, helping them identify areas to grow revenue. For the first part of the meeting, we deal with the nuts and bolts – reviewing the ratings, the perceived (and real) quality of the audience, the competitive marketplace. Since…
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Milwaukee TV, radio stations team up for gubernatorial, U.S. Senate debate
A TV and radio station in Milwaukee are teaming up to host a gubernatorial and U.S. Senate debate ahead of the fall election. WTMJ-TV and WUWM-FM will air debates between Republican Governor Scott Walker and Democratic challenger Tony Evers and Democratic Senator Tammy Baldwin and Republican challenger Leah Vukmir. They will be simulcast it on…
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WBA Foundation announces dates for gubernatorial, U.S. Senate debates
UPDATED: The date of the gubernatorial debate was changed and is now Oct. 19 at 8 p.m. Read more here. The WBA Foundation Board will continue its 30-year tradition of holding statewide televised debates for Wisconsin’s voters by airing debates in the Wisconsin Governor and the U.S. Senate races. Gubernatorial candidates Republican Gov. Scott Walker…
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Video: Email Marketing for Broadcasters
The WBA and Jacobs Media are teaming up to bring members a video series aimed at helping stations build their digital strategies. The seventh video titled “Email Marketing for Broadcasters” is available now in the WBA website’s Members Only section and in the videos section of the WBA app. The videos are produced by Jacobs…
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New rock station on the air in SW Wisconsin
Dodge Point Broadcasting is on the air with a new rock station for southwest Wisconsin. 96.9 Z-Rock is based in Dodgeville and has new call letters WZRK. The new station is a sister station of Outlaw Country D99.3.
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Montotos profiled by Univision
The couple behind La Movida Radio in Madison was profiled this week by Univision. WBA Board member Lupita Montoto and her husband, Luis, started the radio station that is now part of Mid-West Family in Madison. It was twice named WBA Station of the Year, including the most recent round of awards given out in…
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WBA Hall of Famer, pioneer for women in broadcasting dies
Jean Gitz Bassett, one of the first women broadcast station owners/managers in the nation and a member of the WBA Hall of Fame, has died. Her broadcast career spanned over a 28 year period, beginning in 1955 at KRDO-AM, Colorado Springs and KOIA-AM, Des Moines. Gitz Bassett became part of a partnership that purchased WLCX-AM,…
