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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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O’Donnell on the air in Madison
Madison radio station WIBA-AM started airing conservative talk show The Dan O’Donnell Show on Monday. The show originates at WISN-AM in Milwaukee and airs weekdays from 9 a.m. to 11 a.m. The conservative talk show features national and local headlines including politics, public policy, and pop culture. O’Donnell replaces WIBA host Dan Conry who is…
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Video: Wisconsin broadcasters making a difference
Thank you to all the Wisconsin broadcasters who are making a difference in their communities!
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Hawke promoted at Mid-West Family group in Madison
The current PD for WJJO-FM in Madison has been promoted to Vice President of Programming for the cluster of Mid-West Family Broadcasting stations in Madison. Randy Hawke was also operations manager for 93.1 Jamz (WJQM), The Zone (WOZN), La Movida (WLMV), and 106.7 The Resistance (WRIS). In his new position he adds PD duties for…
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Wisconsin sports broadcasting legend retires
A Wisconsin sports broadcasting legend and WBA Hall of Famer has retired. Mike Sullivan retired Jan. 31 after 45 years in radio in the Eau Claire area and western Wisconsin. He called more than 4,000 ballgames covering three generations in local high school sports. Sullivan worked in almost every aspect of radio broadcasting from DJ to…
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Radio group raises $83K for Special Olympics
A radio group in central Wisconsin raised more than $83,000 for Special Olympics by hosting a Polar Plunge event in Wisconsin Rapids. NRG Media stations in Wausau/Stevens Point hosted the event on Feb. 2.
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Midwest buys 6 stations in Illinois
Midwest Communications is buying six radio stations in Peoria, Illinois. Midwest is buying the following stations from Alpha: WIRL-AM, WMBD-AM, WPBG-FM, WSWT-FM, WNGY-FM, and WXCL-FM. Alpha has owned the stations since 2012. Details of the transaction have not been released. Midwest owns 75 radio stations throughout Tennessee, Michigan, Wisconsin, Indiana, North Dakota, South Dakota, and…
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Statewide tests of Tornado Warning EAS code scheduled for April 11
In cooperation with Wisconsin Emergency Management, the National Weather Service will conduct two tests of the real Tornado Warning EAS Code, one in the afternoon and a second one in the evening, on April 11, 2019 as part of Tornado and Severe Weather Awareness Week. The State of Wisconsin has received a waiver from the…
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WBA Gala registration open
Registration is now open and hotel reservations are now available for the WBA Gala which will be held May 4 at the Madison Marriott West. Make your hotel reservations by clicking here. The Madison Marriott West is offering a rate of $134 per night, but you must book before April 11. Register for the gala by clicking…
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Cold weather fails to bring chill to WBA Winter Conference
Extremely cold weather managed to shut down much of Wisconsin this week, but it failed to shut down the WBA Winter Conference. The conference was held on Wednesday at the Madison Concourse Hotel as wind chills outside reached -50 degrees. The WBA Foundation Board and WBA Board of Directors met on Tuesday ahead of the…
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Gov. Thompson accepts award, praises broadcasters
Former Wisconsin Governor Tommy Thompson received the Wisconsin Broadcasters Association’s first Distinguished Service Award. The award was given out Wednesday at the WBA Business Luncheon during the Winter Conference at the Madison Concourse Hotel. The award was established to recognize those who “reflect the values embodied in the Wisconsin broadcast industry of promoting economic vitality,…



















