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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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WBA Winter Conference is on
The WBA Winter Conference scheduled for Wednesday will go on as planned. The WBA is aware of the inclement weather forecast and is diligently working with our contracted hotel, speakers, and legislators to ensure the best possible outcome for attendees. The safety of attendees, and crew always comes first so please, use your desecration in…
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Grassman honored for supporting veterans
Results Broadcasting owner Bruce Grassman is being honored for his support of veterans and veterans’ families. Grassman received a Legislative Citation on Monday from State Rep. Gary Tauchen (R-Bonduel) recognizing his support of veterans. Grassman said he was humbled by the award. He said he plans to continue holding fundraising events for veterans, including a…
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WBA Student Awards submissions are closed
Submissions for the WBA Student Awards for Excellence are now closed. Make plans to join us March 2 at the Madison Marriott West for the WBA Student Seminar when we will recognize the winners.
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Gousha to end hosting duties
Veteran journalist and WBA Hall of Famer Mike Gousha is ending his role hosting a public affairs program to focus on his duties at Marquette University Law School. Gousha hosted “UPFRONT” on WISN-TV for 11 years. He serves as a Distinguished Fellow in Law and Public Policy at Marquette. “Mike is so well-respected throughout the…
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Wisconsin voices on takeaways from CES
Wisconsin Broadcasters Association President and CEO Michelle Vetterkind and Tom Walker from Mid-West Family Broadcasting appeared on a video published by Radio Advertising Bureau about takeaways from CES 2019. Both Vetterkind and Walker were in attendance at the conference in Las Vegas in January. Watch the video here. Their appearances begin at 8:50. CES Bonus…
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Major General Dunbar to address WBA members at Winter Conference
Wisconsin Adjutant General Major General Donald Dunbar will address WBA members during a luncheon Jan. 30 at the Madison Concourse Hotel during the WBA Winter Conference. Gen. Dunbar commands the Wisconsin National Guard and is responsible for Emergency Management. He also serves as Wisconsin’s Homeland Security Advisor, chairs the Homeland Security Council, and serves as…
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WISN-TV changes up evening newscasts
WISN-TV is changing the schedule for its late weekday newscasts and has plans to add a new evening newscast this spring. The Milwaukee station is returning its 10 p.m. news to a 35-munute format starting Jan. 14 and starting its late night line-up at 10:35 p.m. with Jimmy Kimmel Live and Nightline at 11:37 p.m.…
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Station’s annual effort to fight hunger breaks record
A Madison TV station’s annual effort to fight hunger has broken a record. NBC15 (WMTV-TV) raised 4.45 million meals during its annual Share Your Holidays campaign. The 23rd annual campaign eclipsed the previous year’s record total of 4.18 million meals by 270,000 meals. The annual food drive benefits Second Harvest Foodbank of Southern Wisconsin. Share…
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Rudolph joins CBS 58 as sales manager
Lon Rudolph is joining CBS 58 (WDJT-TV) as the station’s sales manager. Rudolph comes from WTMJ-TV where he spent 25 year on the sales team, most recently as national sales manager. “I’m excited about the opportunity to join the station and work with the sales management and team, as we continue toward success.” Rudolph said.…
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WBA Award submissions break another record
Wisconsin’s radio and TV stations broke another record by submitting 1,786 entries to the Wisconsin Broadcasters Associations Awards for Excellence. Last year stations submitted 1,784 entries. Submissions have increased during each of the last 14 annual competitions. The submission deadline for the 2018 awards was Wednesday night. A total of 123 stations participated. Stations are…



















