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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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WAPL wins Station of the Year honors
WAPL-FM in Appleton was named Station of the Year at the Wisconsin Area Music Industries (WAMI) Awards on April 14. The Woodward-owned station was nominated in the People’s Choice Radio Station category for northeast Wisconsin. WAMI recognizes the contributions and accomplishments of individuals in the Wisconsin music industry and provides music business educational opportunities to…
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Viste retires after 50 years at WEAU-TV
Ron Viste is retiring after 50 years as a broadcast engineer at WEAU-TV in Eau Claire. Viste got his start in radio and military communications before moving to WEAU. He is known for his dedication to his craft and enthusiasm in working with new technology. He has often taken the lead on big projects and…
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Broadcasters participate in tornado warning tests
On April 12 at 1:45 p.m. and 6:45 p.m., two statewide tests of the Tornado Warning EAS code were conducted in Wisconsin. The tests were originally scheduled for April 11, but needed to be postponed for a day due to the threat of severe weather. All members of the test team appreciated the stellar job…
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Graduates should get involved in their communities
May is a month filled with pomp and circumstance. Diplomas are handed out, families are snapping photos with their grads in cap and gown and students are celebrating the end of homework, quizzes, and exams. But what’s next? For many grads, it feels like the hardest part is now behind them. Young adults are excited…
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Elevate your mobile game with push notifications
The smartphone is the most transformative device in our media lifetimes. Today, listeners and viewers have continued access to all forms of content, while eating, working, driving, and yes, sleeping. But the smartphone can do more than simply make content available to audiences – push messages can activate the audience by alerting them to breaking…
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Stations could face fines for not activating online public file
As of March 1, 2018, all radio and television stations were required to transition their public inspection file to the Federal Communications Commission’s (FCC) online public file system. However, despite the year-old deadline, a substantial number of broadcasters have not yet activated their online public file or have failed to keep their public file up-to-date.…
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4 to be inducted into WBA Hall of Fame
The Wisconsin Broadcasters Hall of Fame was created in 1989 to honor broadcasters that have devoted a minimum of 15 years to the broadcasting industry including a minimum of 10 years as a Wisconsin broadcaster. The award recognizes an individual’s history of exemplary leadership in community and statewide service as a broadcast professional. The first…
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4 to be honored as Local Broadcast Legends
Four Wisconsin Broadcasters have been chosen as WBA Local Broadcast Legends and will be recognized during the Keynote Luncheon at the WBA Summer Conference at the Osthoff Resort in Elkhart Lake on June 13. The Wisconsin Broadcasters Association Local Broadcast Legends Award was established in 2015 under the direction of Bruce Grassman, owner/president of Results…
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Dalessandro named WKLH afternoon host
Milwaukee radio personality Karen Dalessandro is taking the afternoon host position at WKLH where she’s been working part-time since late last year. She will be on the air 3-7 p.m. weekends and will also have a weekend show. Dalessandro left WKTI in Milwaukee in October when it changed formats.
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Wisconsin Statewide Tornado Drill Postponed to Friday, April 12
Wisconsin’s statewide tornado drill will be delayed until Friday, due to the potential threat of severe thunderstorms, hail, or tornadoes in southern Wisconsin on Thursday. After consulting with our partners at the National Weather Service (NWS) and Wisconsin Broadcasters Association, Wisconsin Emergency Management said a decision was made to postpone the statewide tornado drill originally…
