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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Broadcasters Clinic call for papers open until June 7
The Call for Papers for the 2019 Broadcasters Clinic is currently open and will remain open until June 7. All the details are available here: Call For Papers [PDF] The 2019 Broadcasters Clinic will be held Oct. 15-17 at the Madison Marriott West. Early bird registration will open in June. Check back often for more…
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Get help making the right hire
How do you know you are hiring the right person for the job? Omnia Target Reports will help narrow the field when you are filling sales, engineering, IT or administrative posts. Get a sneak peek of a candidate’s natural job behaviors before investing valuable time, energy and money on training. The Omnia Profile, our simple, yet…
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YP Corner: When competiveness morphs into sabotage and jealously
Broadcasting is a tough business. It’s so competitive. You’re competing with other stations, streaming services, and satellite – radio and TV… the list goes on. Sometimes you’re even competing with coworkers when it comes to internal promotions. Every one wants to be the best—but what if someone’s attempt to be the best includes making your…
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Deadline approaching for photographer fellowship
The Rick Jowett Fellowship was established in 2017 by the Wisconsin Broadcasters Association Foundation to support educational opportunities for photographers and videographers who work in media in Wisconsin. Recipients of the fellowship can use the grant for professional development in the areas of photography and videography. Applicants must specify how the funds will be used.…
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Wright, Koser join Legacy Club
Two WBA Hall of Fame inductees are joining the Wisconsin Broadcasters Association Foundation’s Legacy Club. Duke Wright, President and CEO of Midwest Communications and Tom Koser, President and General Manager of Koser Radio Group, were named to the Legacy Club this spring. The Legacy Club was formed in 1998 to provide a formal procedure and…
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WBA Awards Gala photos available now
Photos from the 2019 WBA Awards Gala are now available. You can view the photos below. Congratulations to all the winners. See you next year on May 2 at the Madison Marriott West for the 2019 WBA Awards Gala!
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Milwaukee morning sports talk show debuts
A new morning sport talk radio show debuted in Milwaukee this week. “The Steve Czaban Show” first aired Monday on 97.3 The Game (WRNW). It’s on every weekday from 6-9 a.m. Starring Steve Czaban, the new morning show will feature the latest national and local sports headlines as well a variety of topics and news…
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Challenge the convention of targeting ‘Adults 25-54’
Adults 25-54 is not a demo, it is a family reunion, and why are buyers targeting that demo anyways? The most targeted demographic in our business is Adults 25-54. That age group includes grandparents, parents, and children. It looks more like an Easter dinner than a potential customer base. Does a new 26-year-old mother have…
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NAB Show offers view of broadcasting’s future
Having just returned from the NAB Show in Las Vegas, I can tell you without a doubt that there’s a lot of enthusiasm for the future of broadcasting! Technology is just a part of it. The people involved in broadcasting’s future are motivated and inspiring. As part of the National Alliance of State Broadcasters Associations…
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YP Corner: Dealing with an impossible workload
It doesn’t matter what industry you are in—if you are a hardworker, your boss will notice. But why does it seem like sometimes hardworkers are rewarded with… more work!? Dr. Brian Weiland is a Licensed Clinical Psychologist at the Behavioral Health Clinic of Wausau. We reached out to him to ask how to handle a…
