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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Digital myths don’t compare to realities
I spend a lot of my time inside of stations, meeting with sales teams, management, and even clients. One of the most frequent things I hear from broadcasters is denial that digital is a big thing – it’s a passing fad, broadcasting is free, and data plans are too expensive, and there’s not enough revenue…
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WBA website launches new member service, directories
The WBA website has launched a new member login to give members access to more member information, including a new member directory, and set the stage for future enhancements. There are now new public and member-only directories on the WBA website. The public “Find a Station” feature will be updated live and always up-to-date. As…
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President’s Column: FCC visits Wisconsin
Representatives of the FCC’s Consumer Affairs and Outreach Division visited Wisconsin in June as part of a two-state swing through the Midwest to talk to residents about consumer issues. WBA was represented at all the public meetings and local broadcasters promoted and attended the visits. Nelson family announces new scholarship The family of newly inducted…
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Broadcasters emphasize importance of local elections
It seems strange to be writing about voting and elections in the off-year of the election cycle. If it were an election year, politics would occupy much of our conversations, commercial time, and news content. State and federal elections are generally good for the broadcast industry, both in advertising revenue and news interest. Pundits would…
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WXRO switches to Hot AC format
WXRO-FM in Beaver Dam is switching formats to Hot AC. 95X will continue its morning show with Rick Armon, Sheri Sackett, and Thomas Rehfeldt. “The Barn Show” will move to WXRO sister station WBEV-AM.
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Wisconsin Broadcaster available now
The May/June issue of the Wisconsin Broadcaster is now available. You can download it here [PDF]. Highlights from his issue: WBA Chair Steve Lavin writes about the importance of local elections. WBA President and CEO Michelle Vetterkind highlights the major headlines from the WBA. New award recognizes young professionals A new celebrity golf outing…
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Storytelling workshop with international collaboration sends powerful messages
The act of collaboration or working with others as a team applies to many aspects of life and certainly the work that we as storytellers and educators do with our students and colleagues. The reasons for collaborating vary from using resources to sharing ideas, which can result in wonderful and unexpected outcomes. An international partnership…
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NRG Media Chairman, CEO to receive National Radio Award
NRG Media Chairman and CEO Mary Quass will receive the National Radio Award during the Radio Show luncheon program on Sept. 25 Wednesday, September 25. The 2019 Radio Show, produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will be held Sept. 24-26 in Dallas, Texas. “We are pleased to honor…
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YP Corner: How big dreams begin in small markets
There is nothing more exciting than accepting a job offer. And if you’ve cast a wide net, that job offer could be hundreds or thousands of miles away. It can be a lot of ‘new’ if you’re just beginning your career. A new job, a new city and a new role. After the newness fades…
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2 photographers awarded Jowett Fellowship
Two television photographers working in Madison are the 2019 recipients of the Rick Jowett Fellowship. Ethan Freel works at WKOW-TV in Madison. He was awarded $500 to join the National Press Photographers Association (NPPA) and attend the NPPA’s week-long video workshop in Norman, Oklahoma. Freel said he has a passion and drive for storytelling and…
