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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Sheffield, Kaul to headline WBA Winter Conference
UW Volleyball Head Coach Kelly Sheffield and Wisconsin Attorney General Josh Kaul will speak at the business luncheon during the upcoming WBA Winter Conference in Madison. The conference will be held Jan. 29 at the Madison Concourse Hotel and is also part of the WBA State Legislative Day. In six years at Wisconsin, Kelly Sheffield…
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Campaign sets record, raises 4.67 million meals
A Madison TV station’s annual holiday campaign to fight hunger broke a record for a third straight year. NBC15 (WMTV-TV) raised 4.67 million meals during its Share Your Holidays campaign, topping the 4.5 million meal goal set for the 24th annual campaign. The campaign benefits Second Harvest Food Bank of Southern Wisconsin which serves 16…
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Wausau stations raise $100K for charity
Wausau TV stations WSAW-TV and WZAW-TV raised $100,091 during its annual Share Your Holidays Campaign. The money was donated to The Salvation Army of Wausau and The Neighbors’ Place. The total broke the previous record of $100,001 which was set in 2018. “I’m so overwhelmed,” Jeff Thelen, WSAW anchor and campaign coordinator said. “The generosity…
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Stations gather donations for animal shelter
A group of six radio stations in Manitowoc gathered more than 400 items and donations to support a local animal shelter. Seehafer Broadcasting used Operation Santa Paws to collect food, toys, cleaning supplies, treats, litter and $5,432 to support the Lakeshore Humane Society. One anonymous donor brought a donation of $5,000 to the station. Listeners…
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Digital resources in 2020 will focus on digital revenue
For the past several years, Jacobs Media has provided the Digital Hotline to WBA members. In this role, we have taken your questions on all things digital, including social media, mobile applications, email database marketing, and more. We’ve attended your conferences, conducted webinars, and taken your phone calls in order to help Wisconsin broadcasters identify…
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Winchester to handle traffic, afternoons in La Crosse
La Crosse Media Group named Travis Winchester to the newly created position of traffic coordinator and afternoon host for Country WQCC (Kicks 106.3). Winchester joined La Crosse Media Group in 2018 following full and part time stops at Mid-West Family Broadcasting in La Crosse, Madison, Eau Claire, and Rockford, Illinois over 10 years. “I am…
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Weekly Radio Addresses focus on legalizing medical cannabis, water quality task force
This week’s Weekly Radio Addresses from Wisconsin lawmakers the focus is on legalizing medical cannabis and the Speakers Task Force on Water Quality. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Sen. Jon Erpenbach highlighted Democratic efforts to legalize medical cannabis in this…
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Local newsrooms strive to inform communities without bias
My name and email address is listed at the top of the station management contact page on our station website so viewers tend to send me the most emails with their questions or concerns. I get comments about anything you can imagine, and some are downright silly. A couple weeks ago I found out how…
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More than 1,500 entries submitted for WBA Awards
Wisconsin’s radio and TV stations have submitted 1,559 entries to the Wisconsin Broadcasters Associations Awards for Excellence. The submission deadline for the 2019 awards was Wednesday night. A total of 127 stations submitted entries, up from 123 last year. Stations are competing for awards in numerous categories for news, sports, weather, advertising, public service, and…
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Panelists announced for podcasting session
Four panelists will be part of a session in Madison for broadcasters interested in finding out what others are doing with podcasting to reach new audiences. The following will sit on the panel on Jan. 28 at the Madison Concourse Hotel: This 3 p.m. session is one of two sessions held the afternoon of Jan.…
