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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Milwaukee station raises more than $238K for children’s hospital
Milwaukee radio station FM106.1 (WMIL) raised more than $238,000 to benefit St. Jude Children’s Research Hospital. This was third time the station hosted the two-day radiothon. The radiothon featured FM106.1 on-air personalities who encouraged listeners to donate on-air and online on Dec. 5 and Dec .6 “I am so proud of this entire team. They…
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Hosts deliver trees to share holiday cheer
Madison radio station WOLX-FM is delivering holiday cheer to families nominated by their listeners. Jim McGaw and Teri Barr from McGaw in the Morning on WOLX delivered the trees as part of their “12 Trees of Christmas.” The hosts also leave the families with gift cards.
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Station helps collect 65K pounds of food
Milwaukee TV station CBS 58 (WDJT-TV) was part of a team that collected 1,215 turkeys and 65,000 pounds of food during a drive-thru food drive. CBS 58 worked with Hunger Task Force and the Milwaukee Brewers Community Foundation to host the annual Thanksgiving Drive Thru Food Drive at Miller Park. Cars started lining up early…
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Radio station collects $19K granting holiday wishes
Magic 98 (WMGN) in Madison has raised $19,775 for local families by granting holiday wishes for its listeners. The “Holiday Wishes” campaign has been around for 30 years. For 12 hours last Friday the station played any song requested by listeners in exchange for a donation. Sponsors also contributed to the fundraising total. The station…
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Student Awards competition opens today
The WBA Student Awards for Excellence competition opens today and closes Jan. 17 at 4 p.m. CT. Students can submit their work here. High school students are also invited to participate in the high school award categories. Award categories remain unchanged from the previous year. Learn about the rules and all award categories here. The WBA…
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Madison station provides grant to dental care nonprofit
Madison radio station 106.7 The Resistance (WRIS) is providing a $15,000 community awareness grant to a nonprofit that provides access to quality dental care to Medicaid, BadgerCare, and uninsured populations in south central Wisconsin. The Mid-West Family Community Awareness grant will provide More Smiles Wisconsin with $15,000 in advertising over the 2020 calendar year. Nonprofit…
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Espeseth remembered for starting WAXX, leading, WEAU-TV
A lifelong broadcaster is being remembered in Wisconsin for starting radio station WAXX-FM and serving as general manager at WEAU-TV, both in Eau Claire. Allan Howard Espeseth, 81, died Nov. 20 near his home in Roseville, CA. His obituary states that Espeseth knew at age eight that he wanted to be a broadcaster. He started…
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Station raises $133K for Milwaukee food bank
A Milwaukee TV station’s phone bank raised $133,082 to support the city’s only free and local food bank. WISN-TV partnered with Hunger Task Force for the “Food For Families Phone Bank” which is in its eighth year. The campaign ran Nov. 26-27. WISN-TV journalists, public officials, and more than 60 volunteers accepted donations. On top…
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Think about setting when considering customer service
As Disney explains in “Be Our Guest: Perfecting The Art of Customer Service”, setting includes the work of maintaining and enhancing the environment and objects within in. Even the best-designed setting must be continuously maintained and improved. In broadcasting, our setting goes beyond our office buildings. Our setting is wherever our customers (our listeners and viewers) meet us. Ask yourself: is…
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Get the training you want: 12 webinars added to WBA 2020 schedule
We know you want more professional development, and the time to get it. The WBA is providing FREE webinars for WBA members which will upgrade your knowledge without draining your time or budget. The WBA recently added 12 webinars to its schedule and wants members to mark their calendars so they don’t miss any of…
