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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Clearing the clutter
Coming back to work in 2020 after a week off for the holidays, I noticed my desk at the office was cluttered with piled with papers – notes for stories I was working on, scripts revisions from previous stories, contact information, and invites to upcoming events. Then I came across this post on Facebook from…
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Wisconsin Broadcaster available now
The January/February issue of the Wisconsin Broadcaster is now available. You can download it here [PDF]. Highlights from his issue: WBA Chair Steve Lavin writes about broadcasters’ efforts to report the news without bias. WBA President and CEO Michelle Vetterkind highlights a new debt relief grant and updates on upcoming events. 2020 Slate of…
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WBA Awards deadline approaching rapidly
Competition for the 2019 WBA Awards for Excellence closes Jan. 8 at 11:59 p.m. Stations should submit award entries through BetterBNC. If you’re the type that thinks, “Less than a week!? That’s plenty of time!”…check this out: You can find more details on the WBA’s Awards for Excellence page and all the categories and submission…
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Weekly Radio Addresses focus on new year
This week’s Weekly Radio Addresses from Wisconsin lawmakers focuses on the new year. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Assembly Speaker Robin Vos touted the passage of a “conservative budget” and other laws in a 2019 year-end review for this week’s…
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Vetterkind signs new 4-year contract
WBA President and CEO Michelle Vetterkind has agreed to a new four-year contract to continue leading the association. “Michelle’s leadership talents are held in the highest regard among her peers in the broadcast association business,” WBA Board Chair Steve Lavin said. “As chairman of the board of the Wisconsin Broadcasters Association this year I have…
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WBA updates job postings process
The WBA is updating its job postings system which, we hope, will mean an easier experience for those posting jobs available on our website. The new job posting form lives in the “MyWBA” area of the WBA website. If you’ve already created a login to get into the MyWBA area of the website, you’re good…
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Clark joins WBA Young Professionals Committee
Jerad Clark, the General Sales Manager at Mid-West Family Broadcasting in Madison, is joining the WBA Young Professionals Committee. Clark started his career with Mid-West Family in La Crosse in 2010 as an account executive. In 2013 he continued with Mid-West Family with management roles in Madison and in 2015 took a position in Springfield,…
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YP Corner: Picking an on-air name
Broadcasting is one of the few career choices where you really get the chance to pick a name. While radio may offer the option to pick something a little more fun, TV news gives you the chance to add a little gravitas. But when the sky is the limit, how do you even start? Emerson…
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Moms still strong audience on Facebook
Don’t forget Mom! Research shows that while Facebook usage has declined overall, the mom crowd is going strong and they are actively seeking content. The biggest hurdle lies in providing the best content that provides an emotionally positive impact as more than half of women in this demo define the social media experience as toxic or negative.…
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Radiothon raises $120K for Marshfield Children’s Hospital
A radiothon raised a record $120,560 in just 48 hours for Marshfield Children’s Hospital. NRG radio stations in Wausau/Stevens Point teamed up for radiothon held Dec. 5-6. The radiothon aired on Y106.5 (WYTE-FM). “This event is highly anticipated by the community and ourselves every year and continues to grow thanks to the huge hearts and…
