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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Deadline nears for WBA Hall of Fame, Local Broadcast Legends
The 2020 deadline for nominations to the WBA Hall of Fame and Local Broadcast Legends is Saturday, Feb. 15. To learn more about each and to find nomination forms, follow these links: WBA Hall of Fame WBA Local Broadcast Legends
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Weekly Radio Addresses focus on Black History Month, supporting agriculture
This week’s Weekly Radio Addresses from Wisconsin lawmakers focus on Black History Month and supporting agriculture in Wisconsin. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Lt. Gov. Mandela Barnes in this week’s Dem radio address emphasized the importance of Black History Month.…
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Director, producer to headline WBA Student Seminar
The Wisconsin Broadcasters Association (WBA) Student Seminar is set for Saturday, March 7, 2020 at the Marriott West, Madison (Middleton). Director, voice actor, film producer, and screenwriter Phil Johnston will present the keynote address. Johnston, who is a UW-Madison grad, wrote the screenplay for Walt Disney Animation Studios’ “Wreck-It Ralph” (2012) and “Zootopia” (2016). He is also an Emmy winning…
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What makes a good leader
“Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile.” And Vince Lombardi would know best. He never had a losing season in the NFL. So what traits do news directors recognize in their leaders? Juli…
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Financial planning for young broadcasters
Keep in mind, I am not a financial professional, so take this advice with a grain of salt, but these are my experiences as a young professional who was once afraid to give up any part of my paycheck (first gig was $18,000). While still young enough to be considered a young professional, I’ve also…
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Station visits forge connections with public officials
Producing radio and TV is interesting to those working in the business, and even more interesting to those who aren’t. Inviting local, state, and federal public officials to visit studios an effective way to teach them about a local business that plays a critical role in the lives of their constituents. State Senator Patrick Testin…
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Bernier named WBA Board Chair, new members elected
The WBA Board of Directors is under new leadership after the WBA’s annual meeting in Madison last week. Chris Bernier, Radio Plus, Marinette/Fond du Lac, the current WBA Vice Chair and Chair-Elect, was automatically elevated to the position of Chair of the Board. The WBA Board of Directors also includes Steve Lavin, WBAY-TV, Green Bay, who…
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Lancaster named WBA Foundation Board Chair
Al Lancaster has been voted to the position of Chair of the WBA Foundation Board. Lancaster is the General Manager of WSAW-TV/WZAW-TV in Wausau. He previously served on the WBA Board and as WBA Board Chair in 2010. He joined the WBA Foundation Board in 2018. Previous chair, David Sanks, will continue to serve out…
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Young professionals should focus on work, life balance
As I sit here on #SuperMonday, reflecting back on another crazy Packer postseason run and final Super Bowl push over the last several weeks, I am reminded of the importance of “unplugging.” Balancing work and life is something that seems tricky for Young Professionals. For most YPs, life leading up to being a professional is…
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Weekly Radio Addresses focus on school choice, special session on farming
This week’s Weekly Radio Addresses from Wisconsin lawmakers focus on school choice and a special legislative session on farming. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Rep. John Jagler praised the history of school choice programs in the state in this week’s…
