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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Guzman joins Madison station as director of business development
Madison radio station Life 102.5 (WNWC-FM) has hired Ed Guzman as Director of Business Development. Guzman will work with local businesses, churches, and non-profit organizations in support of the radio station and its service to our community. “I’m excited to have Ed join us,” station manager Steve Young, said. “He is an experienced salesperson and…
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Weekly Radio Addresses discuss vaccines, unemployment insurance
This week’s Weekly Radio Addresses from Wisconsin’s Capitol address vaccine availability in Wisconsin and Wisconsin’s unemployment insurance computer system. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Dem radio address, Gov. Tony Evers spoke on vaccine availability in Wisconsin and…
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Kissinger remembered as advocate for public broadcasting
An advocate for public broadcasting in western Wisconsin has died. James Kissinger started his career in broadcasting in 1972 when he was selected to manage some of public broadcasting’s first stations outside of Madison and Milwaukee: WHLA-TV in La Crosse and WHWC-TV in Menomonie. Kissinger later went on to serve as the Educational Communication Board’s…
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WBA Awards Gala to be online event in 2021
The WBA Awards Gala will be held as an online event this year because of the ongoing pandemic. The WBA Board of Directors was informed by the Marriott Hotel in Madison that the gala planned for May 1 cannot be held there. The WBA Awards Committee is committed to making this the best online gala…
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James promoted at Midwest in Wausau
Rusty James has been promoted to the newly formed position of Operations Manager at the Midwest Communications radio stations in Wausau. James will oversee programming for CHR 95.5 WIFC, Country 101.9 WDEZ and Rock 94.7 WOZZ. James returned to Midwest Communications in October 2020 after leaving a similar position at Max Media in Virginia Beach.…
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Station airs holiday play, supports theater guild
An Eau Claire radio station aired a holiday play while also raising money for a local theater guild. Greatest Hits 98.1(WISM-FM) presented “A Christmas Carol” on the air on Dec. 20, with morning show host and Chippewa Valley Theatre Guild President John Murphy narrating. Sponsorships of the one-hour play helped raise money for the Chippewa…
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Now is the time for YPs to consider refinancing student loan debt
One of the most grown-up things I have ever done is refinance debt. In a nutshell, it means you transfer debt to another lender or stick with the same lender to agree to new terms. In 2020, I refinanced my mortgage and within the last day, my student loan. You guys, rates really are at…
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Beaver Dam radio ‘legend’ dies
A man who’s been on the radio in Beaver Dam for nearly five decades has died. John Moser was named a WBA Local Broadcast Legend in 2020 along with his on-air partner Bill McCollum. Last year’s recognition had to be postponed because of the COVID-19 pandemic. Over the years at WBEV and WXRO, Moser served…
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Station’s viewers generate 6.3M meals
A Madison TV station’s holiday campaign to fight hunger generated 6.3 million meals, topping the campaign’s 5 million meal goal. NBC15 News (WMTV-TV) has run “Share Your Holidays” for 25 years and has raised more than 55 million meals since its inception. The campaign benefits Second Harvest Foodbank of Southern Wisconsin, which helps families and…
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Weekly Radio Addresses take on pandemic relief, vaccine distribution
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are focused on state legislation on COVID-19 and vaccine distribution. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Dem radio address, Gov. Tony Evers called for the Legislature to address the state’s…
