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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Do’s and Don’ts of COVID vaccine coverage
It goes without saying that we are in unprecedented times. Navigating COVID coverage is a new experience for all of us in news and the need for quality journalism is great. In a recently published article from RTDNA titled Do’s and Don’ts of COVID vaccine coverage, experts offer their advice on how to get the…
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Langbehn marks 30 years at WAOW-TV
Melissa Langbehn is marking 30 years on the air at WAOW-TV in Wausau and the station is marking the anniversary Friday. Langbehn joined the station in 1991. She is the lead anchor at News 9, anchoring the 5 p.m. news and co-anchoring the 6 p.m. news. As a reporter, she continues to discover and share…
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Weekly Radio Addresses highlight priorities for state budget
This week’s Weekly Radio Addresses from Wisconsin’s Capitol talk about proposals for the next state budget. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Gov. Tony Evers in this week’s Dem radio address touted his “Badger Bounceback” plan meant to help state residents…
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NAB President at speak at WBA Summer Conference
The President and CEO of the National Association of Broadcasters is coming to the WBA Summer Conference in August. Sen. Gordon Smith will be the keynote speaker on Aug. 26, the second day of the conference at the Blue Harbor Resort in Sheboygan. Sue Keenom, Senior Vice President, State, International, and Board Relations for NAB, will be…
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Young professionals find support, advice in Facebook groups
Starting out in the broadcast journalism field is tough. Many smaller markets employ a “sink-or-swim” mentality due to small staff size which can leave many young reporters floundering. Questions like these often go un-answered: Where can I look for story ideas? What stories can I pitch about (x) topic? Where can I find affordable clothing…
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Little to lead new research firm
WBA Hall of Famer Jonathan Little is leading a marketing research firm that’s undergoing changes with the retirement of research veteran Bill Troy. Troy is retiring from TroyResearch as of March 31, shutting down the existing TroyResearch.com site. Little, the long-time Vice President of Sales and Client Services for Troy Research, is launching a new…
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Cringeworthy mistakes you’re making online without even realizing it
Go out to eat with someone who has worked as a server, and you’re almost certain to hear what the person waiting on your table should be doing better. Show off your DIY home improvement project to your friend who is a general contractor, and you can bet that friend is thinking about (but may…
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Johnson named Sales VP at iHeartMedia Milwaukee
Jasmine M. Johnson has been named Vice President of Sales for iHeartMedia Milwaukee. As Vice President of Sales, Johnson will be responsible for leading multi-cultural initiatives for broadcast, digital and iHeartRadio customers across the region. She will report to Nathan Tonarelli, Senior Vice President of Sales for iHeartMedia Milwaukee. Jasmine has more than 20 years…
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Geiger retires from WDGY morning show
WDGY morning show host Paul Geiger signed off his final air shift today as he heads into retirement. Geiger worked in radio for 43 years, with 27 years at WLTE and the last nine years at WDGY in Hudson. “What a great journey it has been, made better by all the listeners I’d had the…
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Weekly Radio Addresses touch on state budget, PPP loans
This week’s Weekly Radio Addresses from Wisconsin’s Capitol discuss Gov Evers’s plans for kids, families, and caregivers in the state budget and a Republican proposal to help small businesses affected by the pandemic. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this…
