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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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WPR to air Martin Luther King, Jr. Day Celebration ‘Together As One’
Wisconsin will celebrate the life and legacy of Dr. Martin Luther King, Jr. live on all Wisconsin Public Radio (WPR) stations and at wpr.org Jan. 18 at noon. Hosted by Dr. Jonathan Øverby, the 41st annual official state ceremony is the oldest state celebration in the country. Øverby is host of WPR’s “The Road To…
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WBA creates resource for Wisconsin PSAs
Your Wisconsin Broadcasters Association has created a clearinghouse of PSAs available for stations to use as they wish on the air. The “Ready to Use” PSAs page on the WBA website will host PSAs specifically for Wisconsin broadcasters. You can find the “Ready to Use” PSA page here.
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Broadcasters provide inspiration for new year
The new year is a great occasion to be inspired, and I’m sure you’ll agree that Wisconsin’s local broadcasters have given us many sources for inspiration as we face the hopes for 2021. You provided critical services to your local communities in 2020 and demonstrated to everyone what we always talk about when we say…
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Plenty to be hopeful for in 2021
2020. What an unbelievable year! Hopefully, we will never experience another year like that. The pandemic killed thousands and was devastating to businesses small and large. But the last thing you need to read is gloom and doom. How about some good news: Your WBA did an excellent job navigating through the postponements and cancellations…
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What we learned in 2020 and what this means for 2021 (and beyond)
A few weeks ago, we joked in our daily blog that in 2015, everyone who answered the question, “Where do you want to be in five years?” got it terribly wrong. Nobody could have predicted the upheaval all of us felt in our business and personal lives in 2020 and the changes it caused. But…
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Weekly Radio Addresses discuss state’s response to pandemic
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are focused on the state’s response to the COVID-19 pandemic. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Gov. Tony Evers in this week’s Dem radio address highlighted new tools available to help fight the…
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Wisconsin Broadcaster available now
The January/February issue of the Wisconsin Broadcaster is now available. You can download it here [PDF]. Highlights from his issue: WBA Chair Chris Bernier highlights signs of hope for broadcasters in 2021 WBA President and CEO Michelle Vetterkind writes about upcoming events and the year ahead Entries are in for the WBA Awards for…
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More than 1,300 entries submitted for WBA Awards
Wisconsin’s radio and TV stations have submitted 1,365 entries to the Wisconsin Broadcasters Association Awards for Excellence contest. The submission deadline for the 2020 awards was Wednesday night. A total of 112 stations submitted entries. Stations are competing for awards in numerous categories for news, sports, weather, advertising, public service, and digital and…
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Wausau stations shatter holiday fundraising record
A holiday fundraising effort from two Wausau TV stations shattered its own record by more than doubling its previous campaign record. WSAW and WZAW raised $208,532 during their 2020 Share Your Holidays campaign. The previous record was $100,091. The donations will be split between the Wausau Salvation Army and The Neighbors’ Place. “The generosity of…
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Gear up! Breaking News! You’re going live
Large police presence. Raise your hand if you’ve uttered those words once or twice. I cannot think of a story harder to tell than the one where you have no information. I’ll set the scene: Newsroom phone rings. It’s a tipster that says 12 squads are at such and such location. Guess what? You’re going,…



















