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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Former TV reporter lands new gig as radio DJ
I know a handful of people who have made a successful move from radio to TV or vice versa, and many more on the sales side. There is nothing wrong when your dreams change and the great part is all the avenues broadcasting affords. Brian Will began his career as a news reporter in Wausau.…
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WBA names recipient of Results Broadcasting Education Grant
A producer at WBAY-TV in Green Bay is the recipient of the Results Broadcasting Education Grant. Morgan Schillinger graduated from St. Norbert College in 2017 and worked at WLUK-TV and WFRV-TV in Green Bay before joining WBAY-TV in June 2018. She produces newscasts daily and seeks interviews with local and national newsmakers. Vice President and…
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Weekly Radio Addresses discuss Medicaid expansion, support for veterans
This week’s Weekly Radio Addresses from Wisconsin’s Capitol focus on Medicaid expansion and funding for Wisconsin’s veterans. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Gov. Tony Evers in this week’s radio address warned the state could lose out on an additional $1…
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Rep. Gallagher joins cosponsors of Local Radio Freedom Act
Wisconsin Congressional Representative Mike Gallagher is joining Representatives Ron Kind, Glenn Grothman, and Tom Tiffany are in supporting the recently reintroduced Local Radio Freedom Act (LRFA). The resolutions in the House of Representatives and the Senate oppose “any new performance fee, tax, royalty, or other charge” on local broadcast radio stations. The version of the…
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VCY America marks 60 years on the air
VCY America is celebrating its 60th anniversary of Christian broadcasting in Milwaukee. VCY America was originally Youth for Christ Milwaukee, a ministry that was organized by Theo McCully. Theo’s son, Ed McCully, would join Jim Elliot and three other missionaries to the Auca Indians of Ecuador, and all five men would be martyred in 1956.…
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Fletcher Keyes joins TroyResearch
Radio industry and research leader Jonathan Little has announced the addition of a vital new player to his TroyResearch team. Longtime radio programmer Fletcher Keyes has been named Director of Development for TroyResearch, the company that invented online research for radio in the 90’s. Keyes re-unites with TroyResearch president Jonathan Little, having worked together previously…
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Morgan Murphy stations host vaccine clinics
Morgan Murphy Media broadcast stations in 11 states, including stations in Madison, La Crosse, and Platteville, held a day-long effort to fight vaccine hesitancy. The company-wide effort titled “Vaccine Day” included phone banks, digital outreach, and no-appointment, drop-in vaccination clinics to increase the rate of adoption in the local communities served by the stations. It…
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Weekly Radio Addresses discuss state budget, elder care
This week’s Weekly Radio Addresses from Wisconsin’s Capitol provide updates on the state budget and elder care legislation. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Gov. Tony Evers in this week’s Dem radio address slammed JFC Republicans for cutting nearly 400 provisions…
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Teaching, learning and living during the pandemic
It has been one year since we entered this historic pandemic that has had quite an effect on us all and that presented unprecedented challenges for educators and students but offered some surprising innovations as well. Last spring when we received notice that all classes were being moved to an online delivery platform until further…
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Magnum Media puts ALT 107.1 on air in La Crosse
Magnum Media has added its eight radio format to the La Crosse market. Alternative Music “ALT 107.1” is an HD3 of WKBH-FM La Crescent-La Crosse and is being rebroadcast on 107.1 FM W297EH from a tower overlooking La Crosse from right across the Mississippi River. ALT 107.1 will also heard soon on the free Magnum…
