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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Maxwell to lead WKOW-TV newsroom
Dani Maxwell has been named News Director at WKOW-TV in Madison. “Dani has been an integral part of our newsroom the minute she arrived,” said WKOW-TV General Manager Anna Engelhart. “Her experience along with her inquisitive nature, positive attitude and effective communication skills make her an excellent fit for this role.” Maxwell has been with…
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Madison TV station hosts vaccine clinic
WISC-TV in Madison is hosting a vaccine clinic at two locations on Thursday from 11 a.m. to 7 p.m. The station is partnering with SSM Health to host the clinics at the News 3 Now studios at 7025 Raymond Road and William G. Lunney Lake Farm Park at 4330 Libby Road, Shelter #2. SSM Health…
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Positivity leads to successful broadcasting
As managers and owners of radio and TV stations in Wisconsin, what is the most important part of our job? In some cases, it depends on who you ask. The FCC expects you to operate in the community interest and follow their technical specifications. The shareholders, or your partners, or the bank expect you to…
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WBA award winners provide inspiration
Your WBA is in the fortunate position of getting to not only see but also share the great work that you, our valued radio and TV broadcasters, are doing each and every day across Wisconsin. The WBA Awards Gala gives everyone a chance to see the amazing work and dedication you bring to your communities,…
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Weekly Radio Addresses discuss helping small businesses, state budget
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are about helping small businesses in Wisconsin and the state budget. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Dem radio address, Gov. Tony Evers discussed the importance of Wisconsin’s Tomorrow Small…
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Wisconsin’s Native American communities share their priorities in annual State Of The Tribes Address
John D. Johnson, Sr., president of the Lac du Flambeau Band of Lake Superior Chippewa, welcomes members of Wisconsin’s 11 federally recognized Native American tribes and will deliver the 17th annual State of the Tribes Address to the state legislature from the Assembly Chamber on May 11 at 1 p.m. Wisconsin Public Radio (WPR) will…
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Former western Wisconsin station owner dies
The former owner of a Durand radio station with a 40-year career in broadcasting has died. The former owner of WRDN, Gene Kirchner, died Friday. Kirchner worked with companies that specialized in turning around stations and then in 1975 started the AM-FM Radio Network that would rescue stations in poor financial health. In 1986, Kirchner…
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Wisconsin Broadcaster available now
The May/June issue of the Wisconsin Broadcaster is now available. You can download it here [PDF]. Highlights from his issue: WBA Summer Conference agenda is announced WBA Chair Chris Bernier writes about the relationship between positivity and success. Three Wisconsin House members sign on to the Local Radio Freedom Act. Stations step up for…
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NRG Media promotes Albrecht to sales manager
Jon Albrecht at NRG Media in Wausau/Stevens Point is being promoted from Senior Account Executive to Sales Manager for the four-station cluster. Albrecht has held the position previously. “The industry has seen significant changes since I was last here, but NRG’s commitment to innovation and serving its employees, listeners and advertisers remains constant,” he said.…
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Rep. Kind joins cosponsors of Local Radio Freedom Act
Wisconsin Congressional Representative Ron Kind is joining Representatives Glenn Grothman and Tom Tiffany are in supporting the recently reintroduced Local Radio Freedom Act (LFRA). The resolutions in the House of Representatives and the Senate oppose “any new performance fee, tax, royalty, or other charge” on local broadcast radio stations. The version of the LFRA introduced…
