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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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How new digital platforms are giving broadcasters an opportunity to build communities
Recently, I teamed up with the Wisconsin Broadcasters Association to host an event that was a first for both of us — a social webinar. A social webinar involves an online presentation just like a normal webinar, but before and after the presentation, there is an opportunity to network with other people. In this case,…
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Eau Claire stations celebrate successful toy drive
Personalities from the stations of Mid-West Family Eau Claire, Alex Edwards and Office Cora of WAXX 104.5, John Murphy of Greatest Hits 98.1, Scorch and T-RI of 92.9 The X posed with Amy Giani of Family Promise of the Chippewa Valley to celebrate the more than 15,000 toys, $4,000 and lots of holiday smiles for kids…
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Membership means being active
I recently paid my credit card bill, and out of the blue a brand slogan popped into my head: “Membership has its privileges.” Yes, I was paying an American Express bill, and yes that slogan has been M.I.A. since the 1990’s. But, like that former American Express slogan, “a WBA Membership also has its privileges.”…
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Weekly Radio Addresses discuss budget surplus, EMS
This week’s Weekly Radio Addresses from Wisconsin lawmakers discuss the state budget surplus and emergency medical services. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Democratic radio address, Senate Minority Leader Janet Bewley says Republicans are playing politics by gaveling…
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Make your plans now for the WBA Awards Gala
Radio and television journalists, personalities, producers, directors and salespeople, our long two-year nightmare is over. After COVID forced the always fun Wisconsin Broadcasters Association Awards Gala to go virtual in 2020 and 2021, we’re back in Madison at the Marriott West for 2022. I’m very much looking forward to this year’s Gala and it appears…
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Moreau moves to sales role in Milwaukee
The VP/Market Manager of Cumulus-Green Bay (WDUZ AM/FM, WQLH, WOGB and WKRU) is moving closer to home to be director of sales for Audacy Milwaukee. Chris Moreau was with Cumulus in Green Bay for six years. The change happened in February.
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Remembering our friend, Terry Baun
It was a difficult start to the new year for your WBA family as we learned about the passing of our dear friend Terry Baun. Terry’s contributions to your WBA and our members are numerous, as you can read about in his obituary here. But more than that, together with his wife and former WBA Vice President…
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Students connect with broadcasters in return to in-person Student Seminar
It was a fun experience. Great advice, leadership, and networking opportunities! Phenomenal learning opportunity. Those were just a few of the comments from more than 140 students who attended the 2022 WBA Student Seminar on Saturday, March 5 at the Madison Marriott West. Another successful event can be attributed to the hard work of the…
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WBA recognizes 2 young broadcasting professionals
Young professionals are making their mark on broadcasting in Wisconsin and the WBA is recognizing them. The WBA Young Professional of the Year Award seeks to recognize young broadcasters who have made a significant impact on their stations and communities. A subcommittee of the WBA Board of Directors selected five young professionals to recognize in…
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Storm moves into research analytics with iHeartMedia
Heather Storm is leaving her Music Director and afternoon host duties for 95.9 KISS FM (WKSZ) in Green Bay to take a position with iHeartMedia Inc. doing research analytics for Premiere Radio Networks. She will work remotely from her home in Oshkosh. Her last day with Woodward Radio Group will be on March 25. Storm…
