Broadcasters Clinic named ‘Best Educational Event’ by SBE
The SBE Wisconsin chapters and the Wisconsin Broadcasters Association has won an award from the Society of Broadcast Engineers (SBE) for the Best Educational Event for the Wisconsin Broadcasters Clinic held in October 2020. One nominator noted, “They have consistently…
Why reporters should cold-call for more thorough storytelling
cold-call /ˈkōl(d) ˌkôl/ verb make an unsolicited call on (someone), by phone or in person, in an attempt to sell goods or services. Ah, yes. A very popular tool amongst the sales folks. Welp, I’m going to hijack the term…
Sen. Johnson joins cosponsors of Local Radio Freedom Act
U.S. Senator Ron Johnson is joining five members of the Wisconsin House delegation in supporting the recently reintroduced Local Radio Freedom Act (LRFA). The resolutions in the House of Representatives and the Senate oppose “any new performance fee, tax, royalty,…
Weekly Radio Addresses discuss state budget, personal property tax
This week’s Weekly Radio Addresses from Wisconsin’s Capitol discuss the recently signed state budget and the vetoing of a bill that would have eliminated the personal property tax. These addresses are available for Wisconsin broadcasters to use as they see…
Veteran Wausau DJ shares advice, stories, ideas for radio newbies
“Morning radio is the place to be!” And no one knows that better than WIFC’s Dave Kallaway. His radio career spans four decades, with nearly three in his current role. “We were allowed to listen to the radio in high…
How to safely connect with viewers on social media
Social media is an incredible tool for connecting with your audience. But the line between sharing and oversharing is a fine one. Sara Maslar-Donar is the anchor of WKOW’s Wake Up Wisconsin Weekend morning show and reports for the weekday…
Síle Shigley named host of WPR’s ‘Simply Folk’
Síle Shigley has been named the permanent host of Wisconsin Public Radio’s long-running Sunday night folk music show “Simply Folk.” Shigley performed in the Celtic a cappella vocal quartet Navan for more than 15 years, playing across the United States,…
WISN-TV wins Service to America award
Milwaukee TV station WISN-TV is being recognized with a Service to America Award from the NAB Leadership Foundation. WISN-TV was a finalist in large market television for WISN-TV Feeds the Hungry. Within two weeks of the “stay-at-home order,” WISN knew…
Find opportunities for bettering yourself after pandemic
You probably read the book, “Getting Things Done” by David Allen. Or, maybe that’s on your To Do list. Years ago I heard of this great book to reorder my life and accomplish more in less time. I called the…
