How advertiser needs have changed due to COVID-19 (and how broadcasters need to respond)
When the impact of the pandemic began to hit around mid-March, broadcasters got hit hard by cancellations, as their clients shut down their businesses. Bills stopped being paid as everyone struggled to try to figure out what it meant. A…
Madison radio veteran dies
A radio veteran who spent most of his life in Madison has died in North Carolina. John Rustad, 82, was in the final stages of Alzheimer’s and receiving nursing care when he died from COVID-19, according to his obituary. He…
News, sports personality leaves legacy in Racine
A man who spent 36 years providing news and sports reporting in Racine has died. Gary R. Suhr, 86, died Monday in South Milwaukee. Suhr started his broadcasting career at WFHR in Wisconsin Rapids before moving to WRJN in Racine…
Veteran Milwaukee TV journalist dies
A veteran journalist with a long career at WISN-TV in Milwaukee has died. Mike Anderson started at WISN-TV in 1981 and retired in 2017. “Mike Anderson was a transformative figure in the history of television news in Milwaukee,” WISN-TV News…
WBA Hall of Famer remembered for leadership, love of sports
WBA Hall of Famer Mike Elliott had a career in radio that spanned more than 50 years and a love of sports that he used to inspire those he led through his amazing career. Elliott died Monday. He was 82….
6 Wisconsin House members sign letter seeking support for local media
Six of Wisconsin’s members of the House of Representatives have added their names to a letter [PDF] asking the Trump administration to consider federal spending on advertising be prioritized for local media outlets. Representatives Dingell and Upton from Michigan, and Representatives…
ESPN station makes temporary flip to COVID-19 programs
A sports talk radio station in Milwaukee is making a temporary change to air programming related to the COVID-19 pandemic. SiriusXM’s Doctor Radio (channel 110) and its public service channel 121, “Coronavirus: What You Need to Know” will air on…
Update on 2020 political broadcasting
2020 is bound to be a very active year for political broadcasting. Who do you have to sell advertising time to? How much can you charge? What paperwork do you need to retain? Who is watching what you do, and…
FOX6 leads effort to feed first responders
FOX6 (WITI-TV) in Milwaukee is leading an effort to provide food to first responders fighting the pandemic in southeast Wisconsin. The FOX6 Feed A Hero program makes it easy to order food from a local restaurant and have it delivered or drop…
