Broadcasters should embrace change
As the world around us continues to change, so must we. It’s honestly that simple. We as broadcasters need to embrace change daily, and we need to start looking for new ways to engage with our audience, our community, and…
WISN-TV online food drive raises $666K
WISN 12 and Hunger Task Force raised $666,890 in April through an online ‘food drive’ and milk rescue to help local families in need during the COVID-19 pandemic. “It’s truly heart-warming to see how many people in the community came…
YP Corner: The difference between ‘dressing nice’ and ‘dressing professional’
“Dress for Success” What does that really mean? During our YP committee meeting awhile back we discussed how on-air appearance isn’t something that gets touched on too much in college. That means some reporters or new anchors either dress like…
3-part WBA Awards Gala kicks off May 19
Your WBA is hosting a virtual awards gala over three days to give you and your stations a chance to celebrate the amazing work you and your team submitted for the 2019 WBA Awards for Excellence. Winners will have a…
Broadcasters step up to help Wisconsin through pandemic
FOMO – Fear Of Missing Out. It is what good broadcasting stations have and why our listeners and viewers tune in. Sure, they want to be entertained with good programming, but if we are not keeping them informed on what…
Pandemic shows power of broadcasters to bring community together
Simply amazing. There’s no other way to describe the work you and your fellow broadcasters are doing to help your local communities through this devastating pandemic. At the same time, your own businesses are suffering from an incredible loss of…
Hygiene drive tops $428,000 in donations
The Family Radio Network’s 2020 “Help for the Homeless” hygiene drive collected more than $428,000 worth of donated hygiene and cleaning supplies for 89 crisis agencies in 15 of their listening communities. Agency staff and volunteers collected, counted, and squirreled…
Weekly Radio Addresses keep focus on response to COVID-19 pandemic
This week’s Weekly Radio Addresses from Wisconsin Governor Tony Evers and Republican Senator Chris Kapenga keep the focus on the response to the COVID-19 pandemic. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are…
Ruppert retires after 41 years in engineering
WISC-TV Director of Engineering Kevin Ruppert is retiring after a 41-year career in broadcasting. Ruppert started at the Madison station in 1979 as a news stringer while also working at a Wisconsin Dells radio station. That summer he was hired…
