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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Engineers gather in Wisconsin for Midwest Regional Broadcasters Clinic
I’m pleased to report that the 70th Midwest Regional Broadcasters Clinic was a tremendous success. This annual event, a collaborative effort between the engineering teams of the Wisconsin Broadcasters Association and the Minnesota Broadcasters Association, attracted attendees from 36 states, Washington, D.C., and four countries, making it one of the most geographically diverse Clinics to…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Milwaukee station to air Waukesha Christmas Parade
Milwaukee TV station TMJ4 (WTMJ-TV) will broadcast the Waukesha Christmas Parade on Nov. 20. A release from the City of Waukesha Chamber of Commerce stated, “We understand that people in the community and performers from the parade may still be recovering in a variety of ways following the tragic events of the 2021 Christmas Parade.…
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Weekly Radio Addresses discuss elections, veterans day
This week’s Weekly Radio Addresses from Wisconsin’s Capitol touch on the election and Veterans Day. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Republican radio address, Sen. Dan Feyen encourages Wisconsin residents to reach out to their lawmakers on the…
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Long-time radio station owner dies
Long-time radio station owner, Donald Rabbit, died Sunday. He was 83. Rabbit owned many different radio stations over his lifetime, the most recent being Radio Dubuque. He once owned WFON in Fond du Lac. According to his obituary, Rabbit loved attending the National Association of Broadcasters convention every year. He was also an active member…
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Weekly Radio Addresses tout voting, public safety
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are about voting and public safety. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In this week’s Democratic radio address, Rep. Gary Hebl explains the necessity of voting in the upcoming midterm elections. The Sun…
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Making the most of mobile
One of the most notable trends coming out of Jacobs Media’s Techsurvey this year is the continued growth of streaming. Over one-third of a radio station’s audience is receiving your product through your various streaming channels. And the way consumers watch television is similar. The pandemic years of 2020 and 2021 just served to accelerate…
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New deadline for WBA Hall of Fame nominations
The Wisconsin Broadcasters Association Foundation Hall of Fame Committee is now requesting and accepting nominations for the Wisconsin Broadcasters Hall of Fame with a new deadline of Jan. 15. The Hall of Fame nomination process is open and will run through Jan. 15, 2023. Submissions should be made on the official nomination form found on…
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New deadline for Local Broadcast Legends
The Wisconsin Broadcasters Association is now requesting and accepting nominations for the Wisconsin Broadcasters Association Local Broadcast Legends Award with a new deadline of Jan. 15. The Local Broadcast Legends Award nomination process is open and will run through Jan. 15, 2023. Submissions should be made on the official nomination form and sent to the…
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WBA making plans for the future
Thank you to all the broadcasters who made this year’s two WBA Foundation political debates a success! We’re grateful to all the stations that aired these important broadcasts, and we’re particularly grateful to the stations that hosted them. Milwaukee PBS hosted the U.S. Senate debate and WISC-TV in Madison hosted the gubernatorial debate, with teams…
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Training critical to support future diverse broadcast leadership
Broadcasters in Wisconsin have taken numerous steps to promote diversity in their operations. We all recognize the importance of making sure our stations reflect the communities they serve.a One of the keys to success is in training future leaders in broadcasting as tomorrow’s managers and owners. There’s a lot to know when it comes to…
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Former WISM team celebrates reunion
WISM, the heritage top 40 station in Madison from 1960 to 1984, is remembered annually at “The WISM Reunion.” This year the group gathered Sept. 23. A 20-person roundtable featured nearly two hours of laughter-filled storytelling by the jocks, journalists, salespeople, record promo folks, and friends who attended. “The company always carried a unique family…
