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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Influential Minnesota broadcaster dies
A Minnesota broadcaster responsible for stations heard from South Dakota to Wisconsin and far northern Minnesota has died. Minnesota Valley Broadcasting and Radio Mankato CEO John Linder died Friday morning at the age of 63 after a nine-month, hard-fought battle with cancer. The Linder family has been in the radio business in Mankato since 1950.…
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Former RAB President/CEO Gary Fries dead at 76
Former Radio Advertising Bureau (RAB) President/CEO Gary Fries died Friday at age 76. “It is with great sadness that we mourn the passing of our friend and colleague, Gary Fries,” said RAB President/CEO Erica Farber in a statement. “During his tenure as radio’s leading advocate he provided tremendous leadership and guidance.” Fries spent his more…
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SBE President Elect Leifer to speak at Broadcasters Clinic
The incoming President of the Society of Broadcast Engineers will visit Madison in October to speak at the WBA’s Broadcasters Clinic. Jim Leifer will be speaking after lunch on Oct. 11, the second day of the clinic. Leifer has a diverse career in radio, TV and IT management. He is the Senior Manager for Broadcast…
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Red Cross offers hurricane-related PSA materials to stations
Radio and TV stations in Wisconsin can help the American Red Cross spread the word about the need for hurricane relief after hurricanes Harvey and Irma and the potential arrival of Hurricane Maria. Public service announcement materials are available from the Red Cross at this site: http://www.redcross.org/about-us/news-and-events/media-resources/public-service-advertising There stations will find: TV PSA’s Pre-recorded radio…
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Madison TV station raises $120,000 for hurricane relief
A Madison TV station helped the Wisconsin Chapter of the American Red Cross raise $120,000 for hurricane relief during two 18-hour telethons. WKOW earlier held a telethon for victims of Hurricane Harvey, raising about $95,000. On Sept. 13, the station held a second telethon for victims of Hurricane Irma. The two events together raised more…
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NCSA/PEP program offers many benefits
The following information discusses some of the advantages offered by the NCSA/PEP programs that are run by the WBA and other state broadcasters associations. If your station is not airing the NCSA/PEP spots we send you, please give this article your consideration and then contact the WBA office. Your WBA, and your colleagues, would welcome…
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Wisconsin broadcasters represented at NAB Small Market TV Exchange
Wisconsin’s TV stations were represented this week at the NAB Small Market Television Exchange in Denver. During the conference, WBA President and CEO Michelle Vetterkind caught up with Morgan Murphy Media owner Elizabeth Murphy Burns and NAB Executive Vice President, Television and president of the National Association of Broadcasters Education Foundation Marcellus Alexander. Burns is…
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Wausau area broadcasters help raise money for families of shooting victims
TV and radio stations in the Wausau area were part of a fundraising effort to benefit the families of four people who were killed in a string of shootings in the Wausau area. The four people were killed March 22 in separate but connected shootings in three different Marathon County communities. Dianna Look, 67, and Karen…
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EEO credit available by supporting WBA Foundation Scholarship
Your WBA can help you earn non-job vacancy specific menu option initiative credits for EEO compliance through support of WBA Foundation scholarships. The scholarships are offered to worthy students on an annual basis. The application process is currently underway with a deadline of Oct. 13. To obtain one full “Menu Option Initiative” credit per two…
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NAB President, CEO extends contract to 2023
The National Association of Broadcasters has extended the contract of president and CEO Gordon Smith through March 31, 2023. Smith became the NAB’s CEO in November 2009, succeeding David Rehr, who resigned suddenly in March of that year after three-and-a-half years heading the group. His predecessors included Eddie Fritts, who served for 23 years, and Vincent…


















