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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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WTMJ-TV honors everyday heroes in first ever ‘Positively Milwaukee Awards’
A Milwaukee television station held the first ever “Positively Milwaukee” awards to honor everyday heroes in southeast Wisconsin. WTMJ-TV held the event at the Harley Davidson Museum and a one-hour special aired Oct. 20. Event host and WTMJ-TV anchor Carole Meekins said the show highlights what’s right in the world. “We’re inundated with negative information…
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Mentorship offers chance to leave legacy
The greatest mentor of all time said that we should not let our left hand know what our right hand is doing. That’s wise. Helping other people is its’ own reward. Besides, it feels right and creates future leaders in our industry. Mentorship also comes with a fair dose of introspection and reflection from young…
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FCC votes to eliminate main studio rule
The FCC voted Tuesday to eliminate the main studio rule. The main studio rule requires each AM, FM, and television broadcast station to maintain a main studio located in or near its community of license. “NAB supports elimination of the main studio rule, which has outlived its usefulness in an era of mobile news gathering…
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High school students to participate in Student Awards For Excellence
The WBA Education Committee is going to pilot a “Student Awards for Excellence” competition for high school media students. The awards, which are for work done during 2017, will be presented at the Student Seminar on Saturday, February 24, 2018 at the Madison Marriott. Committee members are compiling a list of high schools that have…
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Are 45 second ads a better fit for stations, clients?
Try this sometime…just sit down and write a radio ad. Don’t worry about the length of the script. Simply include what you think is needed to make your point. Nothing more, nothing less. Probably have a little creativity…maybe an attention-grabbing intro, then the main thought (what I call the “meat and taters” of the ad),…
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Broadcasters ID gets new cards, upgraded features
The WBA’s Wisconsin Broadcasters Emergency Personnel ID Card program is getting upgraded with new cards and important new features as it moves into a new partnership with Wisconsin Emergency Management (WEM). The WBA is moving the program to WEM which operates a system called WI-CAMS. The database is used statewide for emergency responders. The partnership…
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Former Green Bay TV production manager dies
A Green Bay man who spent more than 30 years working in local television has died. David A. Campbell Sr., 80, died Oct. 12. Campbell worked briefly at WFRV before moving to WLUK. “His passion for architecture and design, coupled with his experience in construction later became apparent in the various television news sets he…
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Details released for Student Awards for Excellence
The details of the 2018 WBA Student Awards for Excellence were released Tuesday. The program can be found here. Submissions for the awards will begin Dec. 11 and will close Jan. 12, 2018. The awards will be handed out Feb. 24 during a luncheon at the Student Seminar to be held at the Madison Marriott…
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Longtime director of Wisconsin Public Broadcasting to retire
Malcolm Brett, longtime director of Broadcast and Media Innovations (BAMI) with the University of Wisconsin-Extension — the home of Wisconsin Public Radio (WPR), Wisconsin Public Television (WPT) and UW Extension’s (UWEX) Instructional Communications Systems (ICS)— has announced plans for his retirement. Brett is targeting late spring 2018 for the transition, providing UWEX, including WPT/WPR and…
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Historic broadcasts added to Wisconsin Broadcasting Museum
Two programs featuring historic broadcasts from radio and TV stations in southeast Wisconsin have been added to the Wisconsin Broadcasting Museum. A video shows historic video from WTMJ-TV in Milwaukee and a recording from WRJN in Racine looks back on the station’s 90-year history.
