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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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Station, Marines set record for Toys for Tots collection
A Madison TV station worked with the Marine Corps Reserve to set a new record for collecting holiday Toys for Tots. WKOW-TV worked with the Marines to get toys for nearly 9,000 children in the Madison area. The Marines raised $6,500 for Toys for Tots and WKOW meteorologists Bob Lindmeier and John Zeigler and anchor…
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‘Saints’ contribute to Children’s Hospital
An Appleton radio station holding a contest to raise money for Children’s Hospital of Wisconsin found more generosity than they expected from listeners not even involved in the contest who called in their own donations. 105.7 WAPL held a contest named “Saint or Scrooge” during its afternoon show where a listener was offered $200 and…
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Toolbox event ‘bigger and better’ for 2019
Throughout my career I’ve always been a firm believer in continuing education. As the world around us evolves and technology advances, communication styles change and influence the way people interact with the world on a daily basis. As professionals in the business world and specifically in the broadcasting industry, it is important for us to…
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Viewers call in to support sick children
A Milwaukee TV station used a phone bank to raise money to support sick children and their families during the holiday season and beyond. WISN-TV partnered with Children’s Hospital of Wisconsin to raise $16,300 during the Dec. 13 fundraising drive. Phone lines were open throughout the afternoon and into the evening for viewers to provide…
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Radiothon raises $225K for St. Jude Children’s Research Hospital
A radiothon conducted by a Milwaukee radio station raised more than $225,000 for St. Jude Children’s Research Hospital. iHeartMedia’s FM106.1 (WMIL-FM) held its second annual two-day radiothon Dec. 6-7 featuring on-air personalities Ridder, Scott & Shannen; Quinn and Hannah who encouraged listeners to donate on-air and online. “The FM106.1 team is so full of passion…
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WBA Awards offer recognition for election coverage
As we get close to the deadline for submitting entries for the 2018 WBA Awards for Excellence I want to touch on one that is unique, is available to TV and radio, and will go toward the tally that determines the major awards: Station Of The Year and News Operation Of The Year. That’s the…
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WPT announces education-focused partnership
Wisconsin Public Television is getting involved in a new partnership to bring more resources to K-12 education. The Timothy William Trout Education Innovation Lab is designed to create, connect, and activate world-class content creators in science, instruction and media with teachers and learners across the state and the nation. It will leverage the data, knowledge,…
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McPherson named weekend co-anchor on WDJT-TV
Reporter Mark McPherson has been named weekend co-anchor on CBS 58 (WDJT-TV). McPherson will share the anchor desk with current co-anchor Pauleen Le. The pairing is a bit of a reunion for McPherson and Le. They worked together in La Crosse early in their careers. “I’ve had a great time… – MORE –
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Milwaukee PBS GM testifies on repack
The general manager of Milwaukee PBS is asking federal lawmakers to consider relying on public televisions to take the lead on public education efforts regarding the spectrum repack. Bohdan Zachary testified Tuesday to the House Subcommittee on Communications and Technology about his experience with a frequency change in the Milwaukee market earlier this year. Milwaukee Area…
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Sheboygan station switches to CHR format
A radio station in Sheboygan is switching from a sports format to contemporary hit radio (CHR) format. WCLB is now known as Z107. The station is owned by Mountain Dog Media and operated by Marty Schibbelhut’s Martini Media. Alex Mann is the program director. Schibbelhut is GM of Mountain Dog Media’s WFON and KFIZ in Fond du…
