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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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WBA Awards Gala to change format to accommodate COVID-19
A letter to WBA Members: While it may come as no surprise, sadly, like so many other events, our WBA Awards Gala has to take a major pivot this year. Because of the new restrictions imposed as a result of COVID-19, we are unable to hold the Gala as an In-Person event on May 2,…
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Walker Broadcast Management Institute postponed to 2021
The 2020 Walker Broadcast Management Institute is being postponed to 2021 because of the closures prompted by COVID-19. The courses, hosted on the UW-Madison campus, will be rescheduled for April 20-22, 2021. The UW campus is shut down until at least April 10 to curtail the spread of the virus. The courses scheduled for 2020…
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Young professionals show what they bring to broadcasting
Two more young professionals are getting recognized for the mark they’re leaving on broadcasting in Wisconsin. The WBA Young Professional of the Year Award seeks to recognize young broadcasters who have made a significant impact on their stations and communities. A subcommittee of the WBA Board of Directors selected five young professionals to recognize in…
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Why the Iowa Caucus app disaster matters to broadcasters
Regardless of your political orientation, the mess created at the Iowa Caucuses primarily by the reliance on a mobile application has lessons for all broadcasters. Today, radio and television stations rely on all forms of technology to manage information, connect with the audience, and distribute content. But in many cases, this technology is just as…
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WBA gathers COVID-19 resources for broadcasters
Your WBA has gathered a list of resources for broadcasters related to COVID-19 that it will update continuously. The page includes information about preparing stations and employees, links to resources for newsrooms regarding coverage, links to critical information sources, and the NAB Coronavirus Response Tool Kit. The COVID-19 Resource page is available here. Please contact…
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Radio station recognized by Wausau PD
Wausau radio station 89Q (WCLQ) was recently named a Wausau Police Department 2020 Community Partner of the Year. 89Q organized “Lights of Christmas” with two area Culver’s restaurants. More than $3,000 was raised for the program. General Manager Coy Sawyer then purchased gift cards from area Christian schools that were disbursed to the Wausau and…
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Success highlights importance of member involvement
The Wisconsin Broadcasters Association is regarded as one of the best state broadcasting associations in the country. This is according to Sen. Gordon Smith, the President and CEO of the National Association of Broadcasters. During our recently completed legislative trip to Washington DC, we also heard this from many leaders of other state associations. The…
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Weekly Radio Addresses focused on COVID-19, bipartisan bills in the Assembly
This week’s Weekly Radio Addresses from Wisconsin lawmakers focus on the state’s reaction to COVID-19 and bipartisan bills in the Assembly. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — In the Dem radio address, Rep. Gordon Hintz said Gov. Tony Evers and his…
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Toolkit available for broadcasters’ COVID-19 response
The National Association of Broadcasters today announced it is distributing new public service announcements to radio and TV stations to educate Americans on how to help prevent the spread of COVID-19. The PSA effort is part of a Coronavirus Response Toolkit, an online resource to help broadcast radio and TV stations accurately cover the coronavirus disease…
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Changes coming to WBA events in 2021
Some big changes are coming to your WBA event schedule in 2021 which will affect the Winter Conference, State Legislative Day, and Student Seminar. While there are a lot of reasons for the change, we’re most excited about bringing more resources to the WBA Student Seminar. A key change is moving the WBA’s winter job…
