Use your talents for volunteerism
As local broadcasters, community is arguably our industry’s greatest strength. Not only are we fortunate enough to super serve our neighbors with vital information and entertainment, we’re also in a position to fully immerse ourselves in the cities from which…
Covering a protest? Be prepared
Reporters Committee for Freedom of the Press shares some useful guides to help you better understand your rights and avoid incident: https://www.rcfp.org/resources/police-protesters-and-the-press/
Tips to grow your station Facebook page
Does growing your station’s Facebook page, or any other social platform, seem like a daunting/ time-consuming task? If so, I have some tips to supplement the content you’re already sharing! Post engaging content As more and more people turn to…
Koser to start boutique ad agency, leave Young Professionals Committee
Young Professionals Committee Chair JT Koser is leaving Koser Radio Group in Rice Lake and will resign from his position on the Young Professionals Committee. Koser was one of the founding members of the Young Professionals Committee when it formed…
Data shows advertising effective during pandemic
While some businesses were hesitant to advertise or lowered their budgets during COVID-19, post shutdown data shows that advertising effectiveness scores on the Advertising Benchmark Index exceeded expectations, as long as the message had the right focus. Read more here….
Contest awards best quarantine hair
The WBA Young Professionals Committee hosted a fun contest on Facebook last month. Members were asked to submit photos of their current hairdo—amid the Safer at Home Order and the ability to not get a haircut. Participants submitted their selfies…
Stop using ‘in these uncertain times’ in your ads
We’re several weeks into ‘Safer at Home’ in Wisconsin and if your schedule is anything like mine right now, you’re consuming more media than ever. We’ve all seen and heard the ads: gentle piano music, images of empty streets and…
Wisconsin radio stations join national pandemic relief effort
More than 10,000 radio stations nationwide, including dozens in Wisconsin, raised money for pandemic relief efforts during an emergency radiothon. With a one-day event soliciting donations for Feeding America, in conjunction with local charters, radio raised more than $500,000 and…
When choosing a role, be a hero
Donald Miller (the creator of Story Brand) mentions the roles of our personal characters. In all of us, we have a villain, a victim, a hero, and a guide. The Villain in you experiences a negative emotion and wants everyone…
