Respond to pandemic’s ripple effects with solutions
No business category (except for possibly airlines) has felt the effects of the COVID-19 pandemic like broadcasters. As entire communities shut down, ad budgets disintegrated, virtually overnight. Many of us have lived through economic downturns and thought the Great Recession…
Tips to grow your station Facebook page
Does growing your station’s Facebook page, or any other social platform, seem like a daunting/ time-consuming task? If so, I have some tips to supplement the content you’re already sharing! Post engaging content As more and more people turn to…
Discover secrets to digital success
You may have unanswered questions regarding how to grow your digital results following the uncertainty of 2020. SoCast assembled a panel of experts in the radio industry to give you the answers you need to accelerate your digital growth. The…
Jacobs Media announces second COVID-19 study for radio
The ongoing COVID-19 crisis has affected all aspects of Americans’ lives, from the way they shop, to how they are working (or not), to how they consume media. And since mid-March, when the pandemic first took hold, it seems every…
How advertiser needs have changed due to COVID-19 (and how broadcasters need to respond)
When the impact of the pandemic began to hit around mid-March, broadcasters got hit hard by cancellations, as their clients shut down their businesses. Bills stopped being paid as everyone struggled to try to figure out what it meant. A…
Learn how user habits are driving digital trends
Jacobs Media’s annual Techsurvey is the radio broadcasting industry’s largest survey, with over 500 participating radio stations and more than 46,000 radio listeners in 2020. This study examines the online habits of radio audiences and has enabled us to identify…
Why the Iowa Caucus app disaster matters to broadcasters
Regardless of your political orientation, the mess created at the Iowa Caucuses primarily by the reliance on a mobile application has lessons for all broadcasters. Today, radio and television stations rely on all forms of technology to manage information, connect…
Digital resources in 2020 will focus on digital revenue
For the past several years, Jacobs Media has provided the Digital Hotline to WBA members. In this role, we have taken your questions on all things digital, including social media, mobile applications, email database marketing, and more. We’ve attended your…
Advertisers at a crossroads – Broadcasters to the rescue
We may be at an inflection point in media. As broadcasters, we know the past several years have been profoundly challenging. TV operators are faced with pressures from umpteen content providers, including SVOD, a game changer in the den, living…
