It’s time to show clients their advertising investment worked
One of the most challenging questions a media salesperson can be asked is, “How do I know advertising on your station worked?” For most broadcasters today, there is no definitive answer to that question. Historically, radio and television stations have…
Preparations underway for WBA gubernatorial debate
The panelists for the WBA Foundation’s gubernatorial debate on Friday night are meeting Thursday to finish preparing questions for the candidates, Gov. Scott Walker and State Superintendent Tony Evers. The debate will be held at WMTV-TV in Madison. WBA Hall…
Panel talks about dangers facing journalists
A panel discussion on Wednesday talked about the safety of broadcasters and journalists in light of new threats. The panel discussion titled “Personal Safety in Today’s Broadcasting Environment” was led by WLUK-TV News Director and WBA Board member Juli Buehler….
Broadcasters Clinic attracts engineers from throughout the Midwest
Hundreds of broadcast engineers from across the Midwest and beyond ventured to Madison this week for the WBA’s Broadcasters Clinic. The Clinic runs Oct. 16-18. Photos from the event are below. Find the full agenda here.
Carriage list updated for WBA gubernatorial debate
The second of two WBA Foundation debates will take place Friday, Oct. 19, at 8 p.m. and air live or delayed on more than 80 radio and TV stations in Wisconsin. View the most current carriage list here (Updated Oct….
Monfre named GM of Sinclair station in Milwaukee
Pete Monfre has been named general manager of Sinclair-owned WVTV-TV in Milwaukee. Monfre was most recently the executive vice president of Lammi Sports Management. Before that he was the vice president of sales at Clear Channel Outdoor for two years…
Pioneer in local TV news, WBA Hall of Famer dies
A pioneer in local television news and WBA Hall of Famer has died. Joseph T. Loughlin, 87, died Nov 9, 2017. He was living in Huntley, Illinois. Loughlin began his 45 year broadcast career as a news reporter, producer, and…
U.S. Senate candidates trade ideas in WBA Foundation Debate
U.S. Senate candidates Sen. Tammy Baldwin and State Senator Leah Vukmir debated Saturday night in Wausau at a one-hour televised event sponsored by the WBA Foundation with funding provided by the Wisconsin Association of Independent Colleges and Universities. It was…
ATSC 3.0 speaker added to Broadcasters Clinic lineup
A speaker added late to the Broadcasters Clinic line-up will talk about ATSC 3.0 at a session on Thursday. Joel Wilhite is currently the Senior Systems Design Engineer for North American Broadcasting at Harmonic. For 24 years, his career has…
