Stop using ‘in these uncertain times’ in your ads
We’re several weeks into ‘Safer at Home’ in Wisconsin and if your schedule is anything like mine right now, you’re consuming more media than ever. We’ve all seen and heard the ads: gentle piano music, images of empty streets and…
Wisconsin radio stations join national pandemic relief effort
More than 10,000 radio stations nationwide, including dozens in Wisconsin, raised money for pandemic relief efforts during an emergency radiothon. With a one-day event soliciting donations for Feeding America, in conjunction with local charters, radio raised more than $500,000 and…
When choosing a role, be a hero
Donald Miller (the creator of Story Brand) mentions the roles of our personal characters. In all of us, we have a villain, a victim, a hero, and a guide. The Villain in you experiences a negative emotion and wants everyone…
Broadcasters should embrace change
As the world around us continues to change, so must we. It’s honestly that simple. We as broadcasters need to embrace change daily, and we need to start looking for new ways to engage with our audience, our community, and…
WISN-TV online food drive raises $666K
WISN 12 and Hunger Task Force raised $666,890 in April through an online ‘food drive’ and milk rescue to help local families in need during the COVID-19 pandemic. “It’s truly heart-warming to see how many people in the community came…
YP Corner: The difference between ‘dressing nice’ and ‘dressing professional’
“Dress for Success” What does that really mean? During our YP committee meeting awhile back we discussed how on-air appearance isn’t something that gets touched on too much in college. That means some reporters or new anchors either dress like…
3-part WBA Awards Gala kicks off May 19
Your WBA is hosting a virtual awards gala over three days to give you and your stations a chance to celebrate the amazing work you and your team submitted for the 2019 WBA Awards for Excellence. Winners will have a…
Broadcasters step up to help Wisconsin through pandemic
FOMO – Fear Of Missing Out. It is what good broadcasting stations have and why our listeners and viewers tune in. Sure, they want to be entertained with good programming, but if we are not keeping them informed on what…
Pandemic shows power of broadcasters to bring community together
Simply amazing. There’s no other way to describe the work you and your fellow broadcasters are doing to help your local communities through this devastating pandemic. At the same time, your own businesses are suffering from an incredible loss of…
