Woodward radio stations provide variety of pandemic relief initiatives
A group of radio stations in Appleton and Green Bay are providing a variety of initiatives for listeners in response to the COVID-19 pandemic. 105.7 WAPL is offering “Get a Little, Give a Little” for listeners to get a chance…
Central Wisconsin radio station honoring graduates
A radio station in Wausau/Stevens Point is honoring local 2020 graduates by letting listeners send south outs on air and online. Parents, grandparents, siblings, fellow students, and friends are encouraged to submit a short dedication to the 2020 graduate in…
WBA Awards celebrations starts May 19
Your WBA is hosting a virtual awards gala over three days to give you and your stations a chance to celebrate the amazing work you and your team submitted for the 2019 WBA Awards for Excellence. Winners will have a…
Response to COVID-19 dominates weekly radio addresses
This week’s Weekly Radio Address from Gov. Tony Evers in encouraging Wisconsinites to continue following “Safer at Home” measures while GOP Rep. Romaine Quinn’s address calls for a regional approach to reopening the state economy. These addresses are available for…
Stop using ‘in these uncertain times’ in your ads
We’re several weeks into ‘Safer at Home’ in Wisconsin and if your schedule is anything like mine right now, you’re consuming more media than ever. We’ve all seen and heard the ads: gentle piano music, images of empty streets and…
Wisconsin radio stations join national pandemic relief effort
More than 10,000 radio stations nationwide, including dozens in Wisconsin, raised money for pandemic relief efforts during an emergency radiothon. With a one-day event soliciting donations for Feeding America, in conjunction with local charters, radio raised more than $500,000 and…
When choosing a role, be a hero
Donald Miller (the creator of Story Brand) mentions the roles of our personal characters. In all of us, we have a villain, a victim, a hero, and a guide. The Villain in you experiences a negative emotion and wants everyone…
Broadcasters should embrace change
As the world around us continues to change, so must we. It’s honestly that simple. We as broadcasters need to embrace change daily, and we need to start looking for new ways to engage with our audience, our community, and…
WISN-TV online food drive raises $666K
WISN 12 and Hunger Task Force raised $666,890 in April through an online ‘food drive’ and milk rescue to help local families in need during the COVID-19 pandemic. “It’s truly heart-warming to see how many people in the community came…
