In the News Archive

James promoted at Midwest in Wausau

Rusty James has been promoted to the newly formed position of Operations Manager at the Midwest Communications radio stations in Wausau. James will oversee programming for CHR 95.5 WIFC, Country 101.9 WDEZ and Rock 94.7 WOZZ. James returned to Midwest…

Station airs holiday play, supports theater guild

An Eau Claire radio station aired a holiday play while also raising money for a local theater guild. Greatest Hits 98.1(WISM-FM) presented “A Christmas Carol” on the air on Dec. 20, with morning show host and Chippewa Valley Theatre Guild…

Beaver Dam radio ‘legend’ dies

A man who’s been on the radio in Beaver Dam for nearly five decades has died. John Moser was named a WBA Local Broadcast Legend in 2020 along with his on-air partner Bill McCollum. Last year’s recognition had to be…

Station’s viewers generate 6.3M meals

A Madison TV station’s holiday campaign to fight hunger generated 6.3 million meals, topping the campaign’s 5 million meal goal. NBC15 News (WMTV-TV) has run “Share Your Holidays” for 25 years and has raised more than 55 million meals since…

WBA creates resource for Wisconsin PSAs

Your Wisconsin Broadcasters Association has created a clearinghouse of PSAs available for stations to use as they wish on the air. The “Ready to Use” PSAs page on the WBA website will host PSAs specifically for Wisconsin broadcasters. You can…

Broadcasters provide inspiration for new year

The new year is a great occasion to be inspired, and I’m sure you’ll agree that Wisconsin’s local broadcasters have given us many sources for inspiration as we face the hopes for 2021. You provided critical services to your local…

Plenty to be hopeful for in 2021

2020. What an unbelievable year! Hopefully, we will never experience another year like that. The pandemic killed thousands and was devastating to businesses small and large. But the last thing you need to read is gloom and doom. How about…