Student navigates college as an aspiring broadcast journalist
Be persistent. It’s a simple phrase, but one Gretchen Gerlach lives and breaths right now as she’s wrapping up her senior year at UW-Madison. If worrying about the pandemic isn’t exhausting enough, Gerlach has taken on several experiences to prepare…
Prepare for an unprecedented holiday shopping season
Since March, has there been anything in our lives that passes for “normal?” The onslaught of COVID-19 has upended everything – the way we comport ourselves in public, family gatherings, our work lives, the way we educate our kids, and…
Vetterkind named chair of WSAE
WBA President and CEO Michelle Vetterkind has been named Chair of the Wisconsin Society for Association Executives (WSAE). Vetterkind has been involved with the organization since 1997 and was recognized with the WSAE Association Leadership Award in 2017. She said…
Starting a podcast from scratch
For the last five weeks Noah Manderfeld, Reece Van Haaften, and Matt Infield—the ‘sports guys’ at WSAW-TV have collaborated to do a weekly podcast. There is a lot of freedom with podcasts. They’re basically like an audio blog, right? But…
Wisconsin Broadcaster available now
The November/December issue of the Wisconsin Broadcaster is now available. You can download it here [PDF]. Highlights from his issue: WBA Chair Chris Bernier writes about keeping your staff connected. WBA President and CEO Michelle Vetterkind writes about planning…
Planning underway for whatever comes our way next year
Like you, your WBA is working with a lot of uncertainty these days. And, it probably comes as no surprise that there’s a lot we don’t yet know about our 2021 events. That said, please know that we are making…
Keep social interaction going during pandemic
….and it goes on and on. The pandemic continues with no end in sight. Sorry to start this column on such a depressing note. The biggest challenge we face is how to keep morale up. The age-old traditions of company…
Weekly Radio Addresses push for voting, stopping virus spread
This week’s Weekly Radio Addresses from Wisconsin’s Capitol are focused on voting and stopping the spread of COVID-19. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Sen. Chris…
Cat rhymes to help WBA Awards contestants
If rhymes help you remember, you’ll want to see this video before December. Remove awards stress in no time flat. Get advice from the WBA’s own Cat in a striped Hat. The WBA Awards contest opens on Dec. 1. The…
