In the News Archive

Vetterkind named chair of WSAE

WBA President and CEO Michelle Vetterkind has been named Chair of the Wisconsin Society for Association Executives (WSAE). Vetterkind has been involved with the organization since 1997 and was recognized with the WSAE Association Leadership Award in 2017. She said…

Starting a podcast from scratch

For the last five weeks Noah Manderfeld, Reece Van Haaften, and Matt Infield—the ‘sports guys’ at WSAW-TV have collaborated to do a weekly podcast. There is a lot of freedom with podcasts. They’re basically like an audio blog, right? But…

Wisconsin Broadcaster available now

The November/December issue of the Wisconsin Broadcaster is now available. You can download it here [PDF].   Highlights from his issue: WBA Chair Chris Bernier writes about keeping your staff connected. WBA President and CEO Michelle Vetterkind writes about planning…

Keep social interaction going during pandemic

….and it goes on and on. The pandemic continues with no end in sight. Sorry to start this column on such a depressing note. The biggest challenge we face is how to keep morale up. The age-old traditions of company…

Cat rhymes to help WBA Awards contestants

If rhymes help you remember, you’ll want to see this video before December. Remove awards stress in no time flat. Get advice from the WBA’s own Cat in a striped Hat. The WBA Awards contest opens on Dec. 1. The…