Madison radio group donates more than $900K in advertising to local businesses
Mid-West Family radio stations in Madison aired more than 31,000 free commercials to help hundreds of local businesses during the COVID-19 pandemic. The free spots ran from March 21 through July 31 through a feature called “Now Open.” “Our company…
Weekly Radio Addresses preview legislative priorities, call for COVID-19 precautions
This week’s Weekly Radio Addresses from Wisconsin’s Capitol discuss upcoming legislative priorities and call for stopping the spread of COVID-19. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: —…
Engelhart promoted to VP/GM for WKOW-TV
Anna Engelhart, Station Manager at WKOW-TV in Madison, is being promoted to Vice-President and General Manager. Engelhart joined WKOW in 2005 and was involved in both local and corporate sales efforts before being named WKOW’s Business Manager and Station Manager….
More than 500 kids gather treats from WWIS event
WWIS Radio in Black River Falls found a way to share Halloween spirit in the community by hosting a drive-thru trick-or-treat event. The station helped prepare goodie bags for the WWIS Radio and Hansen’s IGA Drive Thru Trick or Treat…
Don’t let awards season creep up on you
Hello broadcast operations, and especially newsrooms, across Wisconsin. As the very bizarre year of 2020 heads into the home stretch I first hope that you, your families and friends, are well and staying safe. Whether it’s a TV station, or…
Student navigates college as an aspiring broadcast journalist
Be persistent. It’s a simple phrase, but one Gretchen Gerlach lives and breaths right now as she’s wrapping up her senior year at UW-Madison. If worrying about the pandemic isn’t exhausting enough, Gerlach has taken on several experiences to prepare…
Prepare for an unprecedented holiday shopping season
Since March, has there been anything in our lives that passes for “normal?” The onslaught of COVID-19 has upended everything – the way we comport ourselves in public, family gatherings, our work lives, the way we educate our kids, and…
Vetterkind named chair of WSAE
WBA President and CEO Michelle Vetterkind has been named Chair of the Wisconsin Society for Association Executives (WSAE). Vetterkind has been involved with the organization since 1997 and was recognized with the WSAE Association Leadership Award in 2017. She said…
Starting a podcast from scratch
For the last five weeks Noah Manderfeld, Reece Van Haaften, and Matt Infield—the ‘sports guys’ at WSAW-TV have collaborated to do a weekly podcast. There is a lot of freedom with podcasts. They’re basically like an audio blog, right? But…
