The verbal fire drill
There is no feeling worse than being unprepared. In broadcasting, preparation is everything. I remember the first time I filled in at the assignment desk. I’d been at the station about two years, but had really never the been the…
Walker Broadcast Management Institute delayed to 2022
The Walker Broadcast Management Institute scheduled for April 2021 will be postponed to April 2022. The WBA Foundation Board voted unanimously to again delay the three-day session because of the ongoing pandemic. The Institute is hosted on the University of…
How to avoid hurtful words during interviews with special needs families
In TV news, a fair amount of stories we cover include people with disabilities. Their stories shed light on medical advancements, their spirits are uplifting, and most often, sharing their story with a local audience can help generate much-needed financial…
Weekly Radio Addresses honor veterans, ask Wisconsinites to stay home
This week’s Weekly Radio Addresses from Wisconsin’s Capitol take time to recognize veterans and focus on the pandemic crisis in the state. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from…
PBS Wisconsin to premiere documentary on Hall of Famer Nancy Zieman
An educator, entrepreneur, trailblazer, and WBA Hall of Fame inductee, Nancy Zieman hosted Sewing With Nancy on public television stations for more than 30 years. Now, an all-new documentary tells the story of Nancy’s life through her own words and the reflections of…
Your assignment editor’s biggest pet peeves
There are two things I know for sure: Salads always taste better when someone else makes them. And probably once a week you do something to annoy your assignment editor. It really takes a special person to handle the role…
Brewers to air on new stations in Madison, Eau Claire
Brewers baseball will be airing on different radio stations in Madison and Eau Claire starting next spring. The Brewers Radio Network in Madison will be heard on “The Zone” (WOZN, 96.7 FM and 1670 AM) and in Eau Claire on…
Radiothon raises nearly half million dollars for children’s hospital
A radiothon aired by a group of radio stations in Madison raised $498,241 for American Family Children’s Hospital. The eight-station group at Mid-West Family Broadcasting in Madison held the three-day radiothon from Oct. 21-Oct. 23. In previous years, radio hosts…
Madison radio group donates more than $900K in advertising to local businesses
Mid-West Family radio stations in Madison aired more than 31,000 free commercials to help hundreds of local businesses during the COVID-19 pandemic. The free spots ran from March 21 through July 31 through a feature called “Now Open.” “Our company…
