Wisconsin Public Media remembers Director Gene Purcell
Wisconsin Public Media (WPM) is saddened by the death of Gene Purcell, director of the University of Wisconsin-Madison division that provides statewide access to public media through Wisconsin Public Radio (WPR) and PBS Wisconsin since 2018. Purcell passed away Saturday…
Weekly Radio Addresses highlight differing approaches to addressing workforce issues
In this week’s Democratic radio address, Gov. Tony Evers highlighted a $130 million investment in workforce initiatives aimed at boosting the state’s economic recovery. Meanwhile, In this week’s GOP radio address, Assembly Speaker Robin Vos, R-Rochester, discussed Republican lawmakers’ recent…
89Q establishes mentoring studio
A Wausau radio station is setting up a new studio aimed to mentoring high school students as future broadcasters. “Our goal is to help them understand radio from a non-commercial, CCM perspective,” wrote 89Q (WCLQ) General Manager Coy Sawyer. The…
Broadcasters Clinic named ‘Best Educational Event’ by SBE
The SBE Wisconsin chapters and the Wisconsin Broadcasters Association has won an award from the Society of Broadcast Engineers (SBE) for the Best Educational Event for the Wisconsin Broadcasters Clinic held in October 2020. One nominator noted, “They have consistently…
Why reporters should cold-call for more thorough storytelling
cold-call /ˈkōl(d) ˌkôl/ verb make an unsolicited call on (someone), by phone or in person, in an attempt to sell goods or services. Ah, yes. A very popular tool amongst the sales folks. Welp, I’m going to hijack the term…
Sen. Johnson joins cosponsors of Local Radio Freedom Act
U.S. Senator Ron Johnson is joining five members of the Wisconsin House delegation in supporting the recently reintroduced Local Radio Freedom Act (LRFA). The resolutions in the House of Representatives and the Senate oppose “any new performance fee, tax, royalty,…
Weekly Radio Addresses discuss state budget, personal property tax
This week’s Weekly Radio Addresses from Wisconsin’s Capitol discuss the recently signed state budget and the vetoing of a bill that would have eliminated the personal property tax. These addresses are available for Wisconsin broadcasters to use as they see…
Veteran Wausau DJ shares advice, stories, ideas for radio newbies
“Morning radio is the place to be!” And no one knows that better than WIFC’s Dave Kallaway. His radio career spans four decades, with nearly three in his current role. “We were allowed to listen to the radio in high…
How to safely connect with viewers on social media
Social media is an incredible tool for connecting with your audience. But the line between sharing and oversharing is a fine one. Sara Maslar-Donar is the anchor of WKOW’s Wake Up Wisconsin Weekend morning show and reports for the weekday…
