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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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How do all of your station’s digital tools connect back to the bottom line?
In this day and age, it’s difficult to keep up with all the latest technology. As broadcasters, we’re expected to be proficient with tools that didn’t exist 15 years ago, from Facebook and Twitter to blogs and podcasts. At a time when every radio and television station is pressed for money and manpower, it can…
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Madison photographer retires after 39 years
WISC-TV photographer Doug Wahl has retired after 39 years in the business. Wahl covered everything from trips to the Rose Bowl and Super Bowl to high profile court cases, and presidential campaigns. Congratulations and have a happy retirement!
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Engage with interns and up-and-coming broadcasters
TV was going to replace radio. FM was supposed to replace AM. Tapes would supplant records. 8-tracks would kill tapes. Cable would end television. Later, satellite would be the end of terrestrial radio. And today, digital audio and video is predicted to foreshadow the end of free, over-the-air television and radio. Of course, none of…
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15 graduates join Walker Broadcast Management Institute alumni
Fifteen graduates of the Walker Broadcast Management Institute got their briefcases this week as the Institute marked the end of its seventh three-year cycle. The Institute is designed for broadcast managers and those seeking or being prepared for broadcast management positions. It’s held at the UW School of Business on the UW-Madison campus. This year…
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WBA, Jacobs Media provide digital strategy video series
The WBA and Jacobs Media are teaming up to bring members a video series aimed at helping stations build their digital strategies. The first video titled “Digital Strategy for Broadcasters” is available now in the WBA website’s Members Only section and in the videos section of the WBA app. The videos are produced by Jacobs…
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WBA Gala award presenters announced
The radio and television personalities who will present the awards at the WBA Gala on May 5 have been announced. The award presenters represent the stations that won Station of the Year awards at the last WBA Gala. Stations representing radio will present the television awards and stations representing television will present the radio awards.…
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Baun recognized for service to SBE
WBA Hall of Famer Terry Baun was recently recognized for his service to the Society of Broadcast Engineers. Baun was recognized by the SBE for his more than 20 years of service to the SBE’s Certification Committee as both a member and chair. He was presented with the recognition during a meeting at the NAB…
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Broadcasters Clinic Call for Papers open until May 11
The Call for Papers for the 2018 Broadcasters Clinic is currently open and will remain open until May 11. All the details are available here: Call For Papers [PDF]
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Tornado warning tests show value of cooperation
On April 12 at 1:45 p.m. and 6:45 p.m., two statewide tests of the Tornado Warning EAS code were conducted in Wisconsin. The tests were originated independently by the five National Weather Service (NWS) offices that serve Wisconsin, and those NWS offices did a good job of issuing the tests at the exact same time…
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Madison station welcomes new evening anchor
A Madison TV station is welcoming a new evening anchor. George Smith was named evening news anchor at WKOW-TV. He will join Amber Noggle on the news desk weeknights at 5, 6 and 10 p.m. Smith has been a TV anchor and reporter for more than two decades. He anchored evening newscasts at WOIO in…
