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2026 WBA Awards for Excellence Rulebook available now
Hello Wisconsin Broadcasters, On behalf of your WBA Awards Committee, we hope you have had a great first half of the year, and that you have been saving your potential entries for this year’s contest. You are a part of the largest state broadcaster awards program in the nation, and we can’t wait to see…
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Ambassador program extends to second UW campus
The WBA campus ambassador program is expanding to a second campus after its pilot year at UW-Oshkosh. Two students at UW-Whitewater will serve as WBA ambassadors starting in the fall semester. The ambassador program was launched in 2025 on the UW-Oshkosh campus with two students: Dylan Przybylski and Jacob Link. The students acted as representatives…
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Wisconsin Broadcaster available now
The September/October issue of Wisconsin Broadcaster is now available. Highlights from this issue:
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Shockleys establish Young Broadcasters Development Fund
WBA Hall of Famers Terry and Sandy Shockley are the founding grantors of the newly established Young Broadcasters Development Fund, aimed at inspiring career building in the broadcast industry. “Our mission with this fund is to inspire and motivate young people to pursue a career in broadcasting,” Terry and Sandy Shockey said. “The rewards are…
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Student scholarship competition underway
Do you know a student who could use assistance with educational expenses? The Wisconsin Broadcasters Association Foundation offers three $2,500 scholarships and one $1,500 scholarship. Students who meet eligibility requirements are encouraged to apply for these scholarships. The application process is online. It’s available on the WBA website at wi-broadcasters.org/scholarships Students who have completed at…
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TV station partners with high schools to collect 12K pounds of food
A Milwaukee TV station worked this fall with local high schools to collect more than 12,000 pounds of food for those in need. The WISN 12 Football Challenge exceeded previous records through in-person food donations, online contributions, and mobile fundraising. This year’s efforts shattered last year’s numbers, when in 2017 the challenge brought more than…
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Instructional series complete: Seth Resler on Text Messaging
How can broadcasters use text messaging to expand their audience? This is the topic of the final video in a series produced through a WBA partnership with Jacobs Media. The series is aimed at helping stations build their digital strategies. The tenth video in the series titled “Text Messaging Strategies for Broadcasters” is available now…
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La Crosse area veteran broadcaster dies
A La Crosse area broadcaster is being remembered for a long career and community involvement long past his retirement. David Peschau died Oct. 15 at his home. He was 70. After starting his career as a teacher, Peschau worked for the Horizon Communications and Liberty Television owned Wisconsin Television Network stations in various broadcast sales…
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WBA debates bring statewide attention to key races
The WBA Foundation held two statewide political debates in October highlighting the major party candidates in the race for Governor and the U.S. Senate. The Wisconsin Association of Independent Colleges and Universities sponsored the debates. U.S. Senate candidates Sen. Tammy Baldwin and State Senator Leah Vukmir debated Oct. 13 in Wausau. Wisconsin gubernatorial candidates Gov.…
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Lippold remembered as teacher, mentor, Hall of Famer
A man who helped to form and guide thousands of students during his 55 year academic and broadcast career has died. Henry Lippold died Saturday at Mayo Clinic Health System in Eau Claire. He was 89. Lippold started his career in 1947 and maintained academic and professional careers at UW-Oshkosh, UW-Madison, Northwestern University, and WOSH-AM,…
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NAB releases toolkit for reporting on religion
The National Association of Broadcasters (NAB) and the NAB Education Foundation this week released its new Reporting on Religion toolkit. The website provides guidelines and recommendations for local radio and television station newsrooms, as well as journalism students, for covering religion and/or faith-based stories and issues. The online line toolkit… – MORE –
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Velic named to PD position at ‘The Hog’ in Milwaukee
Seasoned music director and longtime on-air personality, Borna Velic, was named program director at 102.9 The Hog (WHQG) in Milwaukee. He fills the seat vacated by Joe Calgaro. Velic spent his career in the Midwest working in rock radio, leaving Appleton in 2013 to join The Hog. After a nationwide search to find the best…
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Journalists host post-election discussion in Madison
The Madison chapter of the Society of Professional Journalists is partnering with UW-Madison’s Center for Journalism Ethics to host a panel discussion Nov. 7 on journalism ethics and the challenges of covering politics in highly polarized times. The event — which is free and open to the public — will… – MORE –
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Wisconsin gubernatorial candidates appear in first televised debate
Wisconsin gubernatorial candidates Gov. Scott Walker and State Superintendent Tony Evers debated Friday night in Madison at a one-hour televised event sponsored by the WBA Foundation with funding provided by the Wisconsin Association of Independent Colleges and Universities. It was aired live or delayed by more than 80 television and radio stations throughout the state.…
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It’s time to show clients their advertising investment worked
One of the most challenging questions a media salesperson can be asked is, “How do I know advertising on your station worked?” For most broadcasters today, there is no definitive answer to that question. Historically, radio and television stations have trumpeted their outstanding reach and ability to help brand products and businesses. And the model…
