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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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Tools available to help stations facing repack
Numerous tools are available to help the 28 television stations in Wisconsin that are part of the repack stemming from the broadcast spectrum incentive auction. The National Association of Broadcasters has built a website with resources for station as well as information for the audience to explain how the changes affect them. http://www.tvanswers.org/ For the…
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Get the WBA member app for Broadcasters Clinic
The Wisconsin Broadcasters Association app is updated and ready to help visitors to the WBA Broadcasters Clinic at the Madison Marriott West from Oct 16-18. The app is available in the Apple App Store and Google Play. It’s also available on iPad. Features added for the WBA Broadcasters Clinic include: –Map of the exhibitor floor…
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Milwaukee station hosts fundraiser for hurricane victims
A Milwaukee TV station hosted a phone bank Tuesday to raise money for the victims of Hurricane Florence. WISN-TV teamed up with the American Red Cross of Wisconsin and raised $90,757 from viewers throughout southeastern Wisconsin. The money will support hurricane victims in North Carolina, South Carolina, and other neighboring states. “Our hearts go out…
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Wisconsin FOIC celebrates 40 years
The Wisconsin Freedom of Information Council is celebrating 40 years of advocating for openness in government. A celebration is scheduled for 3 p.m. on Oct. 30 at the Assembly Parlor in the Wisconsin State Capitol. The event will feature speakers and the unveiling of open government artwork and the Wisconsin… – MORE –
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Student radio station transmitter marks 45 years
The UW-Oshkosh student run radio station is marking 45 years on the air with the same transmitter. WRST-FM went on the air on Sept 17, 1973 with a Gates-brand FM transmitter. The transmitter is the oldest of all the radio and TV transmitters licensed to the UW Board of Regents. It has operated for more…
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‘Radio Marketing Professional’ certification seminar dates announced
The Wisconsin Broadcasters Association Foundation (WBAF) is offering a new round of broadcast marketing seminars to Wisconsin college students. The WBA Foundation has pledged its financial support so that a student can take advantage of the Radio Advertising Bureau’s (RAB) Certification program to become a Radio Marketing Professional (RMP). The highly regarded RMP certification seminar…
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Listeners help Sparta station raise $24,000 for flood relief
COW97 (WCOW) listeners answered the call to raise money for neighbors affected by devastating flooding in west central Wisconsin. COW97 staff took to the streets collecting monetary donations and in just a few hours raised more than $24,000. The money raised will support the local “Adopt A Family” program.
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Gubernatorial debate rescheduled
The WBA Foundation is rescheduling its planned statewide televised gubernatorial debate because of a campaign-related scheduling conflict. The debate, previously scheduled for Oct. 5, is now scheduled for Friday, Oct. 19 at 8 p.m. It will still be held at WMTV-TV in Madison. Jill Geisler will moderate the debate. Republican Governor Scott Walker and Democratic…
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Milwaukee stations hosting gubernatorial debate
The University of Wisconsin-Milwaukee will host a debate in the race for Wisconsin Governor between Republican Governor Scott Walker and Democratic challenger Tony Evers. The debate will air live on Friday, Oct. 26 from 6-7 p.m. on WTMJ-TV and WUWM-FM and simulcast on WGBA-TV in Green Bay and on television stations throughout Wisconsin. Additional media…
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Station helps collect, distribute 50,000 school supplies
Radio Milwaukee (WYMS-FM) joined other community partners in Milwaukee in collecting and distributing more than 50,000 school supplies to students in Milwaukee Public Schools. This year’s “No Empty Backpacks” drive collected supplies to benefit eight MPS schools, topping the 37,000 items received last year. A distribution of 7,000 supplies, including 2,500 crayons and 1,600 pencils,…
