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Podcast: The State of Spanish Radio: Its Future and Relevance
Monica Armenta (NM Broadcasters Assoc.) is joined by SDC Broadcasting’s Matt Martinez and Radio Ink and RBR+TVBR publisher Deborah Parenti to talk about Spanish-language radio; its growth, its challenges, and why it’s one of the most vibrant and resilient sectors of broadcasting.
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WBA joins DC fly-in to keep AM radio in every vehicle
Your WBA was in Washington D.C. this week, along with broadcasters representing 30 other states, to call on Congress to pass the AM Radio for Every Vehicle Act. The bills in both houses of Congress have overwhelming bipartisan support. The House bill has more than 300 cosponsors and the Senate bill has 60 cosponsors. Broadcasters…
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YP of the Month ‘excels in leadership’
A producer at WEAU-TV in Eau Claire, Melanie Walleser, is the WBA Young Professional of the Month for the month of July. The WBA Young Professional of the Month is a nominee for the WBA Young Professional of the Year Award. The award seeks to recognize young broadcasters who have made a significant impact on…
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Jowett Fellowship recipient wants radio to excel with video
A multimedia videographer at Woodward Community Media is the recipient of the Rick Jowett Fellowship. Logan O’Leary says while Woodward has a strong radio tradition, they’re forging a new path forward to also making it a reliable video production company. As the sole videographer for the company, he wants to grow the effort into a…
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WBA Foundation announces date for gubernatorial debate
The WBA Foundation Board will continue its 36-year tradition of holding statewide televised debates for Wisconsin’s voters by airing a general election debate in the 2026 Wisconsin gubernatorial race. Qualifying gubernatorial candidates will be invited to participate in a debate on Oct. 9 at 7 p.m., hosted by Milwaukee PBS. Radio and television stations from…
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VCY America marks 60 years on the air
VCY America is celebrating its 60th anniversary of Christian broadcasting in Milwaukee. VCY America was originally Youth for Christ Milwaukee, a ministry that was organized by Theo McCully. Theo’s son, Ed McCully, would join Jim Elliot and three other missionaries to the Auca Indians of Ecuador, and all five men would be martyred in 1956.…
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Fletcher Keyes joins TroyResearch
Radio industry and research leader Jonathan Little has announced the addition of a vital new player to his TroyResearch team. Longtime radio programmer Fletcher Keyes has been named Director of Development for TroyResearch, the company that invented online research for radio in the 90’s. Keyes re-unites with TroyResearch president Jonathan Little, having worked together previously…
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Morgan Murphy stations host vaccine clinics
Morgan Murphy Media broadcast stations in 11 states, including stations in Madison, La Crosse, and Platteville, held a day-long effort to fight vaccine hesitancy. The company-wide effort titled “Vaccine Day” included phone banks, digital outreach, and no-appointment, drop-in vaccination clinics to increase the rate of adoption in the local communities served by the stations. It…
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Weekly Radio Addresses discuss state budget, elder care
This week’s Weekly Radio Addresses from Wisconsin’s Capitol provide updates on the state budget and elder care legislation. These addresses are available for Wisconsin broadcasters to use as they see fit. Here are the summaries from WisPolitics: — Gov. Tony Evers in this week’s Dem radio address slammed JFC Republicans for cutting nearly 400 provisions…
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Teaching, learning and living during the pandemic
It has been one year since we entered this historic pandemic that has had quite an effect on us all and that presented unprecedented challenges for educators and students but offered some surprising innovations as well. Last spring when we received notice that all classes were being moved to an online delivery platform until further…
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Magnum Media puts ALT 107.1 on air in La Crosse
Magnum Media has added its eight radio format to the La Crosse market. Alternative Music “ALT 107.1” is an HD3 of WKBH-FM La Crescent-La Crosse and is being rebroadcast on 107.1 FM W297EH from a tower overlooking La Crosse from right across the Mississippi River. ALT 107.1 will also heard soon on the free Magnum…
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Maxwell to lead WKOW-TV newsroom
Dani Maxwell has been named News Director at WKOW-TV in Madison. “Dani has been an integral part of our newsroom the minute she arrived,” said WKOW-TV General Manager Anna Engelhart. “Her experience along with her inquisitive nature, positive attitude and effective communication skills make her an excellent fit for this role.” Maxwell has been with…
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Madison TV station hosts vaccine clinic
WISC-TV in Madison is hosting a vaccine clinic at two locations on Thursday from 11 a.m. to 7 p.m. The station is partnering with SSM Health to host the clinics at the News 3 Now studios at 7025 Raymond Road and William G. Lunney Lake Farm Park at 4330 Libby Road, Shelter #2. SSM Health…
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Positivity leads to successful broadcasting
As managers and owners of radio and TV stations in Wisconsin, what is the most important part of our job? In some cases, it depends on who you ask. The FCC expects you to operate in the community interest and follow their technical specifications. The shareholders, or your partners, or the bank expect you to…
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WBA award winners provide inspiration
Your WBA is in the fortunate position of getting to not only see but also share the great work that you, our valued radio and TV broadcasters, are doing each and every day across Wisconsin. The WBA Awards Gala gives everyone a chance to see the amazing work and dedication you bring to your communities,…
