Digital resources in 2020 will focus on digital revenue
For the past several years, Jacobs Media has provided the Digital Hotline to WBA members. In this role, we have taken your questions on all things digital, including social media, mobile applications, email database marketing, and more. We’ve attended your…
Advertisers at a crossroads – Broadcasters to the rescue
We may be at an inflection point in media. As broadcasters, we know the past several years have been profoundly challenging. TV operators are faced with pressures from umpteen content providers, including SVOD, a game changer in the den, living…
What we learned at the 2019 Podcast Movement Conference
Podcast Movement is the largest podcasting conference in the world. This year, more than 3,000 podcasters headed to Orlando to attend the event. For the third year in a row, our company, Jacobs Media Strategies, hosted the Broadcasters Meet Podcasters…
Get your Digital Checkup from Seth Resler
Looking to step up your station’s digital game? As a FREE service from YOUR WBA, you can get a personalized assessment of your station’s digital strategy from Jacobs Media’s Digital Dot Connector, Seth Resler. Seth will get some basic information…
Directory shares podcasts from Wisconsin broadcasters
A new directory on the WBA website catalogs podcasts published by Wisconsin’s radio and TV stations. More radio and TV stations are podcasting their programs and exclusive content to reach the podcasting audience. The directory can be found here and…
Digital myths don’t compare to realities
I spend a lot of my time inside of stations, meeting with sales teams, management, and even clients. One of the most frequent things I hear from broadcasters is denial that digital is a big thing – it’s a passing…
Elevate your mobile game with push notifications
The smartphone is the most transformative device in our media lifetimes. Today, listeners and viewers have continued access to all forms of content, while eating, working, driving, and yes, sleeping. But the smartphone can do more than simply make content…
Get your Digital Checkup from Seth Resler
Looking to step up your station’s digital game? As a FREE service from YOUR WBA, you can get a personalized assessment of your station’s digital strategy from Jacobs Media’s Digital Dot Connector, Seth Resler. Seth will get some basic information…
How to build consensus around your station’s digital goals
Last summer I had the pleasure of traveling to Milwaukee for the Wisconsin Broadcasters Association’s annual Summer Conference where I sat down for one-on-one (and up to five-on-one) digital consultation sessions with member stations. I spoke to various broadcasters about…
